Bachelor of Science in Media and Entrepreneurship
Kalmar, Sweden
BSc
DURATION
33 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Jan 2027
EARLIEST START DATE
31 Aug 2027
TUITION FEES
SEK 362,800 *
STUDY FORMAT
On-Campus
* tuition fee, first payment: 77,200 SEK | tuition fee, total: 362,800 SEK
Key Summary
180 credits
The Media and Entrepreneurship Programme combines the subjects of media and communication studies, media production and business administration with the joint subject entrepreneurship. The aim of the programme is partly to build a theoretical understanding of communication models and media development, and partly to educate the students in entrepreneurial and sustainable leadership or design with a specialisation in change, development and innovation within the media and communication sector.
The programme focuses on theoretical knowledge and profession-based skills at the strategic and design level within communication and media production. The programme prepares the students to be able to act, for instance, in configurative, strategic or leading positions within publication, the commercial industry, the cultural sector, media production and marketing within a national as well as global media market.
Duration
01 Sep, 2025 - 04 Jun, 2028
Year 1
- Innovation Culture – Concepts, Text and Presentation, 7.5 credits, MP, G1N
- Photography and Digital Publishing, 7.5 credits, MP, G1N
- Video and Audio – Design and Narrate, 7.5 credits, MP, G1N
- Project Production and Media Concept Development, 7.5 credits, MP, G1N
- Introduction to Media and Communication Studies, 15 credits, MCS, G1N
- Creativity, Innovation and Change, 7.5 credits, MCS, G1N
- Publishing – Genres and Context in a Changing Media Ecology, 7.5 credits, MCS,
G1N
Year 2
- Quantitative Media Analysis and Report – Methods, 7.5 credits, MCS, G1N
- Big Data and Audience Studies, 7.5 credits, MCS, G1N
- Strategic Communication for Change, 7.5 credits, MCS, G1N
- Media Management, 7.5 credits, MCS, G1N
- Business Administration I – Organisation and Leadership, 7.5 credits, BA, G1N
- Business Administration I – Marketing, 7.5 credits, BA, G1N
- Business Administration I – Financial Accounting and Budgeting, 7.5 credits, BA, G1N
- Business Administration I – Cost Accounting, 7.5 credits, BA, G1N
Year 3
- Entrepreneurship, Specialisation Media, 15 credits, BA, G1F
- Internship, 15 credits, MP, G1F/Internship, 15 credits, MCS, G1F
For a Degree of Bachelor the student shall
- Demonstrate knowledge and understanding in the main field of study, including knowledge of the disciplinary foundation of the field, knowledge of applicable methodologies in the field, specialised study in some aspect of the field as well as awareness of current research issues.
- Demonstrate the ability to search for, collect, evaluate and critically interpret relevant information about a problem and critically discuss phenomena, problems and situations,
- Demonstrate the ability to identify, formulate and solve problems autonomously and to complete tasks within predetermined time frames,
- Demonstrate the ability to present and discuss information, problems and solutions in speech and writing and in dialogue with different audiences, and
- Demonstrate the skills required to work autonomously in the main field of study.
- Demonstrate the ability to make assessments in the main field of study informed by relevant disciplinary, social and ethical issues,
- Demonstrate insight into the role of knowledge in society and the responsibility of the individual for how it is used, and
- Demonstrate the ability to identify the need for further knowledge and ongoing learning.
- Demonstrate the ability to find and create the conditions to conduct projects related to media and communication and change with an entrepreneurial approach within given timeframes.
After obtaining the degree, the students can work as, among others:
- Project manager
- Production economist
- Media producer
- Manager
- Curator within the cultural sector
- Media salesperson
- Media consultant
- Media strategist
- Media planner
- Media analyst
- Business owner or manager in social media
- Communicator