Bachelor of Science in International Marketing
Växjö, Sweden
DURATION
33 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Jan 2026
EARLIEST START DATE
01 Sep 2026
TUITION FEES
SEK 344,200 *
STUDY FORMAT
On-Campus
* tuition fee, first payment: 62,400 SEK | tuition fee, total: 344,200 SEK
Key Summary
Introduction
180 credits
The purpose of the programme is to provide students with the knowledge, skills, and understanding required for independent and developmental work with marketing-oriented tasks. The education predominantly consists of various courses in the field of marketing, such as branding, product development, and experience economy with a perspective of value creation for both consumers and organizations. Emphasis is placed on Education for Sustainable Development, which means that students are given the opportunity to acquire a set of competencies important for a changing future.
The programme includes students with diverse international backgrounds. The international environment creates opportunities to perform tasks in a context with people from different cultural backgrounds during the years of education. This stimulates questioning of the taken-for-granted to see other solutions and work on accepting others’ viewpoints and ways of being. After graduation, students should be able to identify organizations’ markets and suggest how to meet these markets. Students will be able to work with marketing both in Sweden and internationally
Duration
01 Sep, 2025 - 04 Jun, 2028
Admissions
Curriculum
Semester 1
- Fundamentals of Business Administration for Marketers, 12.5 cr, G1N (mandatory)
- Basic Micro Economic Theory for Marketers, 10 cr, G1N (mandatory)
- Statistics for Marketers I, 7.5 credits, 7.5 cr, G1N (mandatory)
Semester 2
- From the Perspective of the Customer, 30 cr, level (mandatory)
Semester 3
- The Offering, 30 cr, G1F (mandatory)
Semester 4
- Studies abroad
Students are encouraged to spend this semester abroad. During such studies abroad, students have to read at least one course in Economics and /or Legal Science.
- Entrepreneurship: Individuals, Organizations and the Society, 7.5 cr, G1N (mandatory)
- Management Control and Finance, 7.5 cr, G1F (mandatory)
- Introduction to International Law, 7.5 cr, G1N (mandatory)
- Macroeconomics and Sustainability with Marketing Perspectives, 7.5 cr, G1F (mandatory)
Semester 5
- Value Creation, 30 cr, G2F (mandatory)
Semester 6
- Independent Degree Project of the Marketing Programme with integrated Method (Bachelor), 30 cr, G2E (mandatory)
Program Outcome
For a Degree of Bachelor the student shall:
- Demonstrate knowledge and understanding in the main field of study, including knowledge of the disciplinary foundation of the field, knowledge of applicable methodologies in the field, specialised study in some aspect of the field as well as awareness of current research issues.
- Demonstrate the ability to search for, gather, evaluate and critically interpret the relevant information for a formulated problem and also discuss phenomena, issues and situations critically.
- Demonstrate the ability to identify, formulate and solve problems autonomously and to complete tasks within predetermined time frames.
- Demonstrate the ability to present and discuss information, problems and solutions in speech and writing and in dialogue with different audiences, and
- Demonstrate the skills required to work autonomously in the main field of study.
- Demonstrate the ability to make assessments in the main field of study informed by relevant disciplinary, social and ethical issues.
- Demonstrate insight into the role of knowledge in society and the responsibility of the individual for how it is used, and
- Demonstrate the ability to identify the need for further knowledge and ongoing learning.
Program Tuition Fee
Career Opportunities
The International Marketing Programme prepares you for a future career at both small and large organizations. Our graduates work in many exciting professions today. Some examples of jobs in marketing are:
- Marketer
- Marketing assistant
- Project manager
- Manager at communications and marketing departments, as well as at PR and advertising agencies.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.