BA in Media and Digital Innovation (L-20)
Rome, Italy
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 9,500 / per year
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
The Course follows a multidisciplinary approach, oriented towards users’ point of view throughout all the various stages of digital applications planning. These phases include: needs-identification of specific target users, creation of an application prototype, assessment of user-friendliness, and a promotional phase using digital channels.
Students who follow this curriculum will acquire an extensive and integrated knowledge of the main social research techniques and methodologies used to assess users’ needs (interviews, focus groups, questionnaires, interactive workshops, etc.) and will learn to analyze the relevance of available digital technologies – both “mobile” ones and those linked to the Internet of Things, Artificial Intelligence and Big Data – for different categories of users. The acquisition of this knowledge represents the real added value of this specific curriculum.
Key Info
- Degree code: L-20
- Degree type: BA
- Study method: Full-time
- Course language: English
- Location: Rome
- Entry requirements:
- Upper secondary school qualification
- B2 level (CEFR) of english
First Year
Denomination
- Contemporary history and media history
- Cross-media communication
- Digital media law
- Information Technologies
- Media economics
- Public speaking
- Sociology of media and communication
- Visual Anthropology
Second Year
Denomination
- Consumer behaviour e data analysis
- Corporate and institutional communication
- Digital marketing
- Digital social research
- Innovative start-up creation
- Interactive storytelling
- Internet and social media studies
Third Year
Denomination
- Artificial intelligence for media and communication
- Interaction design
- Media and gender
- Media and religion
- Labs
- Elective modules
- Other language skills
- Stage
- Final dissertation
Over 90% of Link Campus University graduates find employment within 6 months of finishing their course
Type of roles that you could work in as a graduate of this course:
- Innovation Strategist
- User Experience Designer
- Social Media Manager
- Digital Marketing Specialist
- Interaction Designer
- Graphic Designer
- Web and Mobile Designer
- Project Manager of Innovative Projects
Careers Overview
The range of professional opportunities for graduates of this course is linked to the human and social spheres of digital applications planning as well as to users’ experience that inspires the same planning.
Nowadays, there is increasing demand – from small and huge businesses and agencies active in the field of digital services – for professionals who are able to devise digital applications “for” society and “with” the society. Currently, the key priority is the integration of potential final users’ point of view into a real product. Graduates of this course will have the comparative advantage of being well-aware of different features of the available technologies and digital devices, while at the same time managing to tailor the various digital applications to specific categories of users as well as to the users’ environment, so as to meet expectations and fulfill requirements.
An important feature of this course is the ongoing cooperation with the University’s research centres. Several lecturers carry out research activities through the DASIC (Digital Administration and Social Innovation Center), which implements a range of projects focused on the application of new technologies at entrepreneurial, institutional, and social levels, aimed at introducing innovation and optimization into production, administration, and consumption processes.