Limerick Institute of Technology
Postgraduate Diploma in Digital Marketing & Analytics
- Limerick, Ireland
- Clonmel, Ireland
Postgraduate Diploma
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: The Postgraduate Diploma in Digital Marketing & Analytics at LIT is a practical, applicable Level 9 graduate diploma in digital marketing practice and strategy. It covers data analytics, software implementation, marketing with disruptive technologies, social media integration and building an online global presence. The programme examines digital technology's impact on business and marketing. Small class sizes and a strong student-to-lecturer ratio give easy access to lecturers and a tight-knit campus community.
Career Outcomes: Graduates can work across sectors. Typical roles include: digital marketing manager; SEO/SEM specialist; social media manager; marketing analyst/data analyst; ecommerce manager; digital strategist. They use analytics.
The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.
Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.
This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.
