London Film School

MA Film Marketing

The one-year MA Film Marketing programme introduces students to all aspects of B2B and B2C marketing strategies for the film industry - from key art design and promotional trailers to media, publicity and social media plans. Across five modules of study, the MA Film Marketing explores the planning and execution of effective marketing campaigns for film distribution, cinema promotion, and platform release on VoD.

Aspiring film marketeers will be immersed in the LFS creative hothouse of student directors, screenwriters, and cinematographers from over 50 nations at Britain's longest established film school. The School is housed in two film studio buildings in Covent Garden, which contain shooting stages, full post-production facilities, and extensive camera and location kit. The course is explicitly industry-facing.

The role of film marketeer encompasses creative dynamics (selling the story); analytics (audiences, demographics and social media traffic); scheduling and competitor product analysis; and significant business skills. It sits at the heart of the UK industry’s dramatic growth over the last decade (where production spend trebled from £2.4bn to £7bn) in an environment where, for most films, marketing cost represents a cost base that can exceed 50% of the original production cost; and require a global team and a deployment timescale equivalent to the production and post-production of the project itself.

Taught in the heart of Covent Garden, the school is next door to industry marketing hubs and within walking distance of most of the key creative and trailer houses at the heart of the UK’s film and TV marketing world. The central London location of LFS is close to industry marketing hubs such as the European headquarters of Warner Bros; the advertising industry hubs of Soho and Clerkenwell; and the headquarters of broadcasters such as BBC (Fitzrovia) and ITV (Holborn) and VOD leaders such as Netflix (Fitzrovia) and Amazon (Clerkenwell).