Master’s in Marketing and Management for Luxury Tourism
Buona Vista area, Switzerland
DURATION
9 Months
LANGUAGES
English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Distance Learning, On-Campus
Key Summary
Introduction
Master’s in Marketing and Management for Luxury Tourism
This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.
It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.
You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.
Admissions
Curriculum
Using a highly focused and practical learning approach, this Master’s equips you with both the practical know-how and the theory to truly excel in this fast-paced, competitive industry with the world’s most premium brands.
Semester 1:
Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.
Semester 2 (3 months):
Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.
Internship (optional):
An optional six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants or retail outlets.
Program Outcome
- Develop a thorough understanding of luxury marketing strategy
- Learn how to develop premium brands
- Acquire the skills and know-how to enable luxury businesses to succeed
- Master the techniques for value creation in luxury
Program Tuition Fee
Career Opportunities
Masters in Marketing and Management for Luxury Tourism graduates can expect to find work in luxury sectors, including:
- Restaurants
- Hotels
- Travel and tourism
- Fashion and retail
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.