Les Roches

Master's in Hospitality Strategy and Digital Transformation

Academic content

Two semesters of full-time academic study are split into three modules:

Module 1 – Tactics

Mastering digital technologies and innovation in the hospitality sector

• New trends and disruptions in hospitality
• Effective technologies in operations and service
• Database management and artificial intelligence
• Performance measurement and business analytics
• Finance and value creation

Also includes a ‘Decoding Bootcamp’ focused on mobile applications, websites, and data curation.

Module 2 – Strategies

Developing sustainable strategies and business models

• Design thinking and innovation
• Advanced digital marketing strategies and tactics
• Ethics and CSR in the connected world
• New business models and start-up ecosystem in hospitality
• Revenue, channel, and demand management

Module 3 – Leadership

Leading your organization into the digital transformation

• Applied project management
• Customer experience, service excellence, and personalization in the digital age
• Sustainable hospitality business strategies, design, and development
• Leadership awakening: multicultural leadership, emotional intelligence, talent management, and team building
• Implementing and leading the digital transformation

“This Master’s will expose students to cutting edge faculty and experts, confronting them with innovative business models and entrepreneurial thinking.” Scott Dahl, Program Director

Capstone project

The Master’s in Hospitality Strategy and Digital Transformation culminates in a fully assessed capstone project, which can be completed either through a real-world internship experience or via a consultancy case study.

Internship option

You can opt to undertake an internship in a related field of your choice – for example in digital marketing or revenue management for a hospitality company – during which your performance and progress will be evaluated by your host company, with your learning outcomes appraised by Les Roches faculty.

Consultancy case study option

Working in small groups, you will undertake a consulting-style project with one of our industry partners. You will receive weekly supervision by faculty; and at the project’s conclusion, you will be assessed on outcomes against objectives, together with your personal contribution.

Field trip

At the end of academic Module 2, you will have the opportunity to put theory into practice in an immersive field trip, providing real-world context for all the topics studied to that point.

You will meet and network with leading figures from across the industry, see hospitality innovators at work, and gain a more complete understanding of what it takes to succeed in the digital world.

Les Roches is ranked in the global top three for employer reputation by the QS World University Rankings by Subject, 2021.

Our Master’s in Hospitality Strategy and Digital Transformation is for the innovators of tomorrow, preparing you for a leadership career in hospitality strategy, entrepreneurship, revenue optimization and digital transformation.

You’ll mix with leading faculty and experts, exposing you to innovative business models and entrepreneurial thinking. You'll also upgrade your leadership skills – applying your new knowledge to real-world projects.

Our Master's in Hospitality Strategy and Digital Transformation is designed for forward-thinking students at least 21 years old, who have completed a Bachelor-level degree, preferably in business or a hospitality-related subject. Relevant work experience is preferable, but not required.

As a student in this Master’s program, you will become uniquely connected with the hospitality industry, gaining direct exposure through:

• Applied projects
• Industry guest speakers
• Visiting professors drawn directly from the industry
• Business field trip
• Capstone project

While studying with us, you will have access to expert career counselors to guide and support you as you work towards your preferred career path.

When you graduate, you can expect to choose from exciting roles within the hospitality industry; or in technology companies, finance firms, digital marketing agencies – in fact, any business that needs to digitally transform or leads transformations for clients.

Alternatively, you could decide to use your newly acquired knowledge to effect digital disruption through your start-up enterprise.

In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track. They are:

• 100% face-to-face on campus
• Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
• 100% remote learning at home