London, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest start date
TUITION FEES
GBP 17,500 / per year *
STUDY FORMAT
On-Campus
* for international students | for UK students: GBP 9,900 per year
Key Summary
Introduction
MSc Sport Business Management is now big business - changing lives, shaping communities and impacting economies all over the world.
You could already be working in sports and looking to progress to a more senior management role, or it could be you’re motivated to seek a new and exciting career and are attracted by the options sport and commerce can provide in the UK and across the globe.
As part of your course, you’ll:
- Gain an understanding of the industry and the business principles that underpin it
- Have the opportunity to work with industry partners in the Managing Creativity & Innovation option module
This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your study to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.
Industry links
Guest lectures will bring you into contact with cutting-edge practitioners and professionals in the sports industry, inspiring your learning, enhancing your networks and boosting your career prospects.
Specialist facilities
Our university has outstanding sports facilities at both the Headingley Campus and the world-famous Emerald Headingley Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing you with outstanding opportunities.
Why study Sports Business Management at Leeds Beckett University?
- Study a diverse course that caters for both experienced sports management professionals and those looking to begin their careers in the industry
- Utilise the university's strong sporting links to work alongside the likes of Leeds United, Leeds Rhinos and Yorkshire Carnegie
- Be among the first students to take advantage of the university’s new state-of-the-art Carnegie School of Sport building
- Take advantage of our sports volunteering opportunities, which have previously included global events such as the Olympics, World Athletics Championships and Commonwealth Games
Duration
- Full-Time: 1 Year
- Part-Time: 2 Years
Admissions
Scholarships and Funding
There are ways you may be able to fund your course. Sometimes it is possible to get sponsorship from a government body in your country. There are many different options, so have a look through the links carefully to see if they apply to you.
- International Scholarships
- Chevening Scholarships
- US / Canada Direct Loans
Curriculum
Teaching & Learning
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through several modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Core Modules
What You'll Learn
Strategic Management
Critically analyse the strategic management of a sports business organisation concerning the external environment. You'll develop the ability to propose authentic strategic responses to contemporary opportunities and threats in the business environment.
Economic & Financial Decision Making in Sport
Evaluate financial and economic data and information to make appropriate decisions within the global sports business industry.
Global Perspectives in Sport Marketing
Examine the external and internal environments that influence strategic sports marketing planning and decision-making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.
Sport Management Research Skills
Develop a critical knowledge and understanding of how to analyse, interpret and visualise data to make managerial decisions within a sports business environment.
Analytics for Data-Driven Decision-Making
With the emergence of 'Big Data' as a vital engine of business growth, this module will equip you to make evidence-based decisions to create competitive advantage through utilising business intelligence and analytics. You'll gain an understanding of how to handle complex data sets, including mining, management, cleaning, analysis and visualisation.
Independent Project
Develop an extended and sustained, authentic and applied in-depth independent project. You’ll apply key threshold concepts and skills developed through your course in a deep critical, evaluative and reflexive manner.
Option modules
What You'll Learn
Professional Practice in the Sport Industry
This module will provide a variety of enterprising experiences in the sports industry to observe, inquire, participate, contribute, critique, analyse and learn in an 'experiential learning' environment. You'll develop the attitudes, skills, competencies and interests to shape and influence your future career development strategies.
Managing Creativity & Innovation
Study the key theories, strategies, frameworks and concepts of entrepreneurship. You'll consider the historical and economic significance of entrepreneurial business. In particular, you'll review the contributions and value which an enterprise culture can have on the sporting industry and the economy as a whole.
Global Sports Policy & Governance
Examine academic perspectives on global sports policy and governance applied to sports development organisations working at global, national, regional and local levels.
Advanced Leadership in Sport
Engage with a range of diverse and challenging perspectives on the nature and application of leadership across sports settings. You'll be encouraged to identify and critique your leadership philosophy and style. You'll also examine the role of followership in building and sustaining high-performing teams.
Brand Management & Sport Sponsorship
Build a systematic understanding of how strategic management decisions are made to create strong and successful brands. You'll examine the relationship between sponsorship management processes from a rights owner and sponsor perspective. You'll also discover how branding and sponsorship have shaped the modern sports landscape we know today.
Sport for Development
Develop an advanced understanding of key theories and concepts that inform the use of sport in development contexts. You'll gain an appreciation of the challenges and complexities of sports for development in diverse community settings.
Program Outcome
At the end of the course, students will be able to:
- Select, critique, and apply relevant theoretical frameworks and empirical evidence for investigating and solving complex issues and problems in a sports business context.
- Demonstrate an applied and critical self-awareness of a range of key competencies relevant to the professional development of sports business managers.
- Work collaboratively and constructively with individuals, groups, businesses, and private ventures in varied sports business settings, advocating for suitable processes and outcomes with sensitivity to equality, diversity, and culture.
- Assess contemporary sports business management issues to devise valid and reliable research instruments for data collection, critically evaluating outcomes about existing knowledge structures and methodologies.
- Develop an international perspective, understanding the impact and ethical implications of globalization on sports businesses, societies, and related corporate social responsibilities.
- Negotiate, select, and effectively apply a range of appropriate tools and techniques to solve sports business management challenges through innovative, influential, and creative solutions.
Program Tuition Fee
Career Opportunities
This course will prepare you for a variety of rewarding careers in the sports industry, including sports marketing and PR, management opportunities in professional sports clubs, facilities, health and fitness clubs, national and international governing bodies, charities and foundations. Our graduates have gone on to work for major professional sports businesses such as Nike, an Intermarketing Agency in Leeds, the Indian Premier League, Football League clubs, the Rugby Football League, and also in a mix of academic roles and International jobs in the US, India, and Malta. the UAE, Qatar and Italy. You will also have the skills and confidence to develop your business ideas.
- Stadium facilities manager
- Sports retail account manager
- Commercial director
- Corporate sales executive