MSc Marketing and Digital Strategy
Leeds, United Kingdom
MSc
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2027
TUITION FEES
GBP 18,995 / per year *
STUDY FORMAT
On-Campus
* for international students | for UK students: £10,710
Key Summary
About: Build specialist digital marketing and strategy skills at Leeds Beckett University. The MSc covers digital channels, consumer behaviour, customer journey mapping, brand management, social media campaign planning and digital metrics. You’ll design and implement digital strategies, complete a strategic Marketing Project, and apply learning through case studies, group work and presentations. Expert lecturers and guest speakers deliver blended online and on-campus teaching. Assessments mirror real-world marketing challenges to strengthen employability and prepare you for professional roles or PhD study.
Career Outcomes: You could work as Digital marketing manager, Marketing manager, Business development manager, Digital strategist or progress to PhD.
Develop your skillset
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.
As part of this course, you’ll:
- Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
- Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
- Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
- Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
- Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
- Learn to identify the characteristics of successful brands, and understand techniques used to manage them
- Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns
- Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics
- Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise
Why study Marketing and Digital Strategy at Leeds Beckett? University...
- Develop in-depth understanding of the dynamic field of digital marketing
- Learn from expert lecturers, researchers and digital marketing specialists
- Blended online and on-campus learning on designated days to support flexible study that fits around your work and life commitments
- Many assessments will include applied work, such as reports, creative presentations and group work to help you apply your learning
- Access to guest lectures with industry professionals
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
At the end of the course, students will be able to:
- Critically evaluate theories and concepts in the fields of strategic and digital marketing in the context of current marketing issues and developments.
- Demonstrate a critical, analytical, ethical, and reflective approach to their professional/subject/work domain.
- Learn independently and interdependently, using reflective skills to become lifelong learners and capable problem solvers in a marketing environment.
- Critically apply relevant theory related to concepts in strategic marketing and digital marketing to a range of complex, open-ended marketing problems, using a full range of transferable professional skills to generate innovative solutions.
- Make informed marketing decisions based on incomplete data, where appropriate.
- Effectively carry out a project involving research with due regard to ethical considerations and research methodologies.
There are ways you may be able to fund your course. Sometimes it is possible to get sponsorship from a government body in your country. There are many different options, so have a look through the links carefully to see if they apply to you.
- International Scholarships
- Chevening Scholarships
- US / Canada Direct Loans
As a marketing and digital strategy specialist with a master’s qualification, you’ll stand out from the crowd. You’ll develop a valuable digital marketing skillset, powered by your extensive practical and theoretical knowledge. On successful completion, you’ll be able to make a significant and measurable contribution in a marketing role.
You’ll be in a prime position to apply for roles in organisations across all sectors, such as:
- Digital marketing manager
- Marketing manager
- Business development manager
- Digital strategist
This course could also be your springboard into further study at PhD-level.