Master's Degree in Branding
Barcelona, Spain
Master degree
DURATION
10 months
LANGUAGES
Spanish, English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: The Master's Degree in Branding offers a comprehensive study into brand strategy, identity, and management.
This program equips students with the knowledge and skills to effectively develop and manage brands in today's dynamic marketplace.
Courses cover essential topics like consumer behavior, marketing strategies, and creative design, ensuring students gain a well-rounded understanding of branding's impact on business success.
Career Outcomes: Graduates can pursue various career paths, including brand manager, marketing director, or advertising executive.
The program prepares you to thrive in roles that demand innovative thinking and strategic planning in branding and marketing sectors, setting you up for success in a competitive environment.
This Master's in Branding will teach you how to build brands that establish a one-on-one relationship with their users strategically. We will approach brand creation and management as a cross-functional process capable of orchestrating omnichannel contact and engaging the audience by offering them a unique experience.
This master's program is aimed at graduates and professionals in Design, Marketing, Advertising, or related Communication disciplines, who want to specialize in brand creation and design, whether in its strategic definition, its graphic realization through design, or its activation through communication.
MODULE I: BRAND STRATEGY
- Business Branding
- Immersion and Exploration
- Brand Strategy
- Verbal Identity
MODULE II: BRAND IDENTITY
- Visual Brand Identity
- Brand Standardization
- Art Direction
- Typography and Branding
- Motion Branding
MODULE III: BRAND EXPERIENCE
- Brand Experience and Design
- Branding and Advertising
- Branding in the Digital Environmen
- Branding and Innovation
FINAL MASTER’S THESIS
WORK PLACEMENTS (optional)
*The syllabus is subject to change.
- Understand all phases of the process of managing, creating, and communicating a brand.
- Specialize in branding from different areas of management, graphic design, and visual communication.
- Be able to create brands that stand out from the rest and generate value.
- Gain practical experience through industry internships.
Barcelona is an internationally recognized design hub. This has contributed to the development of a vibrant creative industry in which graphic design plays a prominent role:
- Graphic design specialized in corporate image,
- Corporate visual identity,
- Graphic production,
- Strategy and brand design,
- Brand strategy,
- Brand management,
- Digital branding,
- Project management and organization, etc.