Diploma in Administration and Management Technology - Profile in Digital Marketing
Montreal, Canada
Diploma
DURATION
3 years
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Aug 2026
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
About: LaSalle College Montréal’s Diploma in Administration and Management Technology (Profile in Digital Marketing) prepares you to be a digital marketing professional. You’ll gain skills in data research and management, campaign design and optimization, content production across channels, online advertising, social media, SEO and website improvement. The programme emphasizes audience targeting, maximizing ad spend and measuring user engagement, and develops attention to detail, creativity, time management, adaptability and analytical thinking.
Career Outcomes: Career opportunities include digital marketing technicians, social media coordinators, SEO/SEM specialists, content marketers, campaign analysts and consultants in agencies, corporate departments, government, cultural institutions, nonprofits or independent freelancers.
Not sure which program to choose? Have questions for us? Want to find out what your future holds? This is the perfect opportunity! Date: November 5th , 11h30 am to 1h30 pm (EST) Where: online
LaSalle College Montréal’s Administration and Management Technology (Profile in Digital Marketing) program trains you to become a digital marketing professional, ready to tackle the challenges of a constantly evolving field. You will develop key skills such as data research and management, campaign creation and optimization, as well as producing and distributing information across various digital channels.
Learn how to design effective strategies, whether for online advertising, content marketing, or social media. You will be trained to enhance the visibility of a business, product, or campaign through techniques like keyword analysis, optimized content creation, and website improvement.
This program also emphasizes audience targeting, maximizing advertising investments, and boosting user engagement in measurable ways.
Attention to detail
Being able to accomplish tasks with attention to all the areas involved, no matter how small.
Creativity and innovation
Demonstrate innovative thinking to find original solutions to challenges and promote continuous improvement.
Time management and compliance with deadlines
Efficiently organize one's schedule to meet deadlines and ensure the quality of deliverables.
Adaptability to change
Ability to quickly adapt to market changes and incorporate new work methods to maintain a high level of performance.
Analytical mindset
Able to visualize different aspects of complex problems, identify trends in data and draw conclusions to propose effective solutions.
List of Courses
Diploma of College Studies (DCS) programs consist of:
- General education courses common to all programs;
- General education courses specific to the program;
- Complementary general education courses.
Concentration Courses
- Career Planning
- Organizational Communication
- Data Management Tools
- Research Methodologies and Consumer Psychology
- Law and Policies in the Digital Era
- Accounting and Digital Environment
- Marketing Foundations and Digital Basics)
- Corporate Accounting and Web Applications
- Human Resources and Human Innovation
- Digital Environment
- Organizational Management
- Budget Planning and Control
- Team Management and Creative Thinking
- Website Creation and Management
- Writing, Catalog and Product Marketing
- Customer Service and customer retention
- Finance 1: Performance Indicators and Financing
- Enterprise Legal Environment
- Strategic Marketing and Digital
- Operations Management and Logistics
- Web Data Analysis and Analytics
- Monitoring Activities and Performance Measures
- Business English
- Visual Design of User Interface (UI)
- Supplier Relationship Management and Procurement
- Ethics, Sustainable Development and Cultural Adaptation
- Customer Experience and Consumer Psychology
- Search engine optimization (SEO)
- Advertising Marketing and Search Marketing
- Workplace Internship
- Project Management
- Final project: Digital marketing plan
- International Transactions and Cultural Adaptation
The College reserves the right to substitute certain courses.
General Education Courses
College-level institutions emphasize general education that focuses on core cultural knowledge, skill development, responsible citizenship, and shared cultural heritage.
Alumni have a well-rounded skill set and general knowledge that is valued in the workplace.
- 3 Physical Education Courses
- 3 Humanities Courses
- 4 Language and Literature Courses
- 2 Second Language Courses
- 2 Complementary Courses (depending on eligibility, 1 French Literature course)
- Learn to recognize a problem and analyze its elements. Develop your ability to identify possible solutions and implement the one you consider most effective.
- Improve your creativity and strategic thinking to build business plans and digital campaigns aligned with an organization's objectives.
- Develop your ability to analyze and interpret different types of data and performance indicators to make the best decisions for your project.
- Improve your management skills to implement different business operations and a high-performance team.
- Adapt to cultural, ethical and sustainability issues, considering the essential aspects of successful business practices in a globalized environment.
Digital marketing technicians may work in a variety of environments, including:
- Marketing and consulting firms;
- Marketing departments in private, public or para-public organizations;
- Business firms and associations;
- Government agencies;
- Public interest and community groups;
- Museums, art galleries and cultural institutions;
- Independent or freelance consulting.