Advertising and Digital Marketing (Industry), BSc Hons
Lancaster, United Kingdom
BSc
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Aug 2026
STUDY FORMAT
On-Campus
Key Summary
About: This BSc (Hons) Advertising and Digital Marketing (Industry) programme explores advertising and digital marketing in a modern industry context. It covers digital media, branding, social media marketing, and data analysis, teaching campaign creation, audience insight, and digital tools. Theory and practical projects give hands-on experience and help you build a portfolio while developing campaign strategy and marketing analytics skills for creative and analytical roles.
Career Outcomes: Graduates work in creative marketing and digital roles. Typical positions include digital marketer, social media manager, brand strategist, content producer, marketing analyst, campaign planner, media buyer, account manager, copywriter and digital agencies worldwide.
This program offers a comprehensive look at advertising and digital marketing within a modern industry context. It focuses on developing skills in digital media, branding, social media marketing, and data analysis. Students will learn how to craft effective campaigns, understand target audiences, and use digital tools to reach consumers. The course emphasizes hands-on experience and industry-relevant skills, preparing students to work in creative marketing roles or digital agencies.
Throughout the program, students will explore the latest trends and challenges in advertising and digital marketing. The curriculum combines theory with practical projects, helping students build a portfolio of work. There’s also an emphasis on understanding digital platforms, consumer behavior, and innovative marketing strategies. The course aims to prepare graduates for careers in a fast-changing industry by providing a solid foundation in both creative and analytical aspects of digital marketing.
