Master's Degree in Public and Corporate Communication | Digital Media, Data and Society
Milan, Italy
MA
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
The Digital Media, Data, and Society curriculum is one of the three curricula within the Master's Degree in Public and Corporate Communication (COM) of the University of Milan. The degree is part of the teaching activities of the Milan School of Media and Communication. The programme offers two other curricula:
- Comunicazione e Marketing (taught in Italian)
- Corporate Communication (fully taught in English)
Each curriculum has its own specific focus and is designed to be highly professionalizing while also providing strong methodological skills that open pathways to careers in the communication sector as well as in scientific research.
The Digital Media, Data, and Society curriculum is one of the two curricula within the Master's Degree in Public and Corporate Communication (COM) that is fully taught in English. It is designed to address the growing demand for expertise in the fields of communication and digital media, with particular reference to the use of digital data, even large-scale, and their application in social and market research.
The Digital Media, Data, and Society curriculum offers students advanced preparation in the field of digital communication and data analysis, developing high-level professional skills for use in digital media, social, and market research. The training course includes activities aimed at acquiring advanced knowledge in various fields, such as the sociology of communication and digital media, data analysis using digital and computational approaches, and the application of data in promotional and communication activities.
Mandatory Courses
Students in the Digital Media, Data, and Society curriculum will complete the following mandatory courses:
- Social Media and Platform Cultures
- Digital society
- AI and Data Cultures
- Digital Politics and Public Opinion Research
- Research Design
- Data Analysis
- Coding for Computational Social Science
- Value Change and Global Societies
- Journalism, Media and Politics
Optional Courses
In addition to mandatory courses, students must choose two elective courses, one of which must be chosen among the following:
- Visual Communication or Consumer Culture
Further Training Activities
Students are required to obtain 9 ECTS through further training activities, which can include internships, Traineeships, laboratories.
Students can participate in specialized laboratories such as:
- Laboratory: Advanced digital methods
- Laboratory: Generative Artificial Intelligence Literacy
For students without an Italian degree, there is the option to earn 3 CFU in Additional Language Skills: Italian
Among the foreseeable professional outlets for graduates of the Master's degree in Public and Corporate Communication are:
- Positions of high responsibility in the organization and management of digital media communication
- Planners and managers of institutional and enterprise communication plans
- Experts in communication strategy for public administrations at local, provincial, regional, and national levels
- Researchers and analysts in demoscopic institutes, market research, political analysis, and public policy
- Experts in the representation of interests at profit and non-profit enterprises, associations, and public and private government agencies at sub-national, national, and international levels
- Political marketing consultants for parties and candidates
- Academic research