Master in Digital Business Management
La Massana, Andorra
Master degree
DURATION
LANGUAGES
Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The Master in Digital Business Management trains professionals to lead digital and e-commerce transformation. It accepts students from backgrounds (science, engineering, information and communication technologies (ICT)) and focuses on digital strategy, online and offline channels, marketing, sales, operations, customer service. The programme uses team-based, project-driven learning with practical assignments that mirror workplace roles; each project lasts 6 weeks and students work in small teams to practice decision-making, development, cross-functional collaboration.
Career Outcomes: Graduates move into roles like e-commerce manager, digital product manager, digital marketing manager, digital transformation consultant or business analyst in retail and tech focused on digital commerce.
In the new era of the digital economy, business models have evolved and companies need to be increasingly competitive by adopting new strategies based on electronic business.
The Master in Digital Business Management responds to the need of the business market to train professionals to lead and manage the development of existing businesses adapting them to the new trends in electronic commerce.
This program is designed for students from different fields, from science and engineering with business knowledge to profiles oriented to ICT (Information and communication technologies). It presents a realistic and highly detailed approach to the key aspects of analyzing, conceiving, and develop e-commerce projects.
The program considers issues such as decision-making to launch or expand technological projects in the different areas of the company (Marketing, Sales, Operations, Customer Service, etc.) focusing on both the Online channel and the Offline.
The Master's is based on the performance of practical projects just as an active professional. Each of these projects has a duration of 6 weeks and is develops by creating small work teams, as would happen if you worked in a company.
This program swaps passive listening for the dynamic task and provides real environments that make the student take part in decision-making processes, work as a team, and perform activities related to your work.
