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Kogod School of Business Online MS in Marketing Analytics

Kogod School of Business Online

MS in Marketing Analytics

Online USA

12 up to 15 Months

English

Full time

15 Feb 2025*

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Distance Learning

* february 15, 2025: final international student deadline |April 15, 2025: final student deadline

Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.

Key Summary

    About: The MS in Marketing Analytics prepares you to tackle the challenges in marketing through data analysis. You'll learn to use data to make informed decisions and optimize marketing strategies. The program focuses on key areas like data mining, predictive analysis, and market research, equipping you with the skills to turn raw data into actionable insights.
    Career Outcomes: Graduates can explore various roles, such as marketing analyst, data scientist, or digital marketing strategist. Opportunities exist in sectors like e-commerce, consulting, and consumer goods, allowing you to leverage data-driven marketing strategies effectively.

Introduction

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

Our marketing analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their careers. You’ll learn how to use market data and digital marketing tools through specialized courses to help businesses make more informed decisions and allocate resources efficiently. Learn to apply digital marketing and analytic skills to make data-driven decisions with Kogod’s MS in marketing analytics.

  • No GRE or GMAT Required
  • 12-15 Months to complete
  • Automatically considered for scholarship upto $30,000
  • AACSB-Accredited

Marketing Analytics vs. Business Analytics

The online MS in marketing analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

  • Focused on data analysis in marketing.
  • Designed for marketing professionals.
  • Features specialized courses in marketing analytics.
  • Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher.

Business Analytics

  • Focused on foundational data analysis in business.
  • Designed for general business professionals.
  • The curriculum features a wide range of data analysis courses.
  • Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager.
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