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Kogod School of Business Online MS in Marketing Analytics

Kogod School of Business Online

MS in Marketing Analytics

Online USA

MSc

12 up to

15 months

English

Full time

15 Feb 2025*

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Distance Learning

* february 15, 2025: final international student deadline |April 15, 2025: final student deadline

Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.

Key Summary

    About : The MS in Marketing Analytics program focuses on the intersection of marketing and data analysis. Students learn to harness data for effective marketing strategies and gain insights into consumer behavior. The curriculum covers topics such as data mining, predictive analytics, and customer segmentation over a duration of 18 months.
    Career Outcomes : Graduates can explore various career paths including marketing analyst, data scientist, or product manager. There's high demand for skilled professionals capable of interpreting data to drive marketing decisions across diverse industries.

Introduction

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

Our marketing analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their careers. You’ll learn how to use market data and digital marketing tools through specialized courses to help businesses make more informed decisions and allocate resources efficiently. Learn to apply digital marketing and analytic skills to make data-driven decisions with Kogod’s MS in marketing analytics.

  • No GRE or GMAT Required
  • 12-15 Months to complete
  • Automatically considered for scholarship upto $30,000
  • AACSB-Accredited

Marketing Analytics vs. Business Analytics

The online MS in marketing analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

  • Focused on data analysis in marketing.
  • Designed for marketing professionals.
  • Features specialized courses in marketing analytics.
  • Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher.

Business Analytics

  • Focused on foundational data analysis in business.
  • Designed for general business professionals.
  • The curriculum features a wide range of data analysis courses.
  • Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager.
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