Kogod School of Business, American University
MS Marketing
Washington, USA
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* After Feb 15, 2025 Rolling Admissions for Domestic Applicants
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
Want to launch or accelerate your marketing career?
The Masters in Marketing (MSMKTG) at the Kogod School of Business gives a competitive edge to students seeking careers in marketing. It provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.
With countless branding and market research opportunities near our Washington, DC campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites, and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.
Get the real-world experience you need
The applied client project is the highlight of the program and is guaranteed to give you real-world experience.
You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.
The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The applied client project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.
Get The Experience That Matters
Site visits and professional speakers are also a core part of the MSMKTG program's curriculum.
You'll gain a broad overview of the field by visiting 8-10 different marketing companies, including advertising agencies, digital marketing, social media firms, and event marketing organizations.
Guest speakers offer students valuable professional insight and networking opportunities. Past speakers include marketing leaders from Uber, Google, and Rocket Fuel.
Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.
Course Requirements
Introduction (3 credit hours)
- MKTG-632 Understanding the Marketplace and Consumer (3)
Core (15 credit hours)
- MKTG-641 Digital Advertising and Search Engine Marketing (1.5)
- MKTG-642 Managing Digital Brand Identities (1.5)
- MKTG-655 Entertainment Marketing (1.5)
- MKTG-661 Data-Driven Marketing and Customer Management (3)
- MKTG-763 Overview of Integrated Marketing Communications (1.5)
- MKTG-765 Brand Strategy (3)
- MKTG-767 Research for Marketing Decisions (3)
Capstone (6 credit hours)
- MKTG-688 Applied Client Project (3) (6 credit hours required)
Electives (6 credit hours)
Complete 6 credit hours from the following:
- MKTG-541 Sports Marketing Management (3)
- MKTG-551 Marketing for Social Change (3)
- MKTG-671 New Product Management (3)
- MKTG-696 Selected Topics: Non-Recurring (1-6)
American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor's/master's programs. Advanced undergraduates admitted to a combined degree program that includes a master's degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees.
The Kogod Office of Career Engagement
The Office of Career Engagement empowers students and alumni to build meaningful relationships and careers. We provide the guidance, skills, and networking opportunities to turn aspirations into meaningful outcomes.
Students receive one-on-one guidance on relationship building, transitioning to new business jobs, crafting their resumes, and utilizing social media in their job searches. We also partner with employers to connect them with students and alumni who align with their professional needs.
The Office of Career Engagement helps build the path from a passion for success, helping students, alumni, and employers make informed and intentional career decisions.
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Updates
The Kogod Office of Career Engagement will continue to support our students’ career development while maintaining their safety and well-being by moving our services online. To best provide access to our services and resources over the next few weeks, we will implement the following changes:
- All career advising appointments will be conducted virtually. Handshake appointment confirmations will contain a Zoom link for your meeting. If you have difficulty locating the Zoom link or scheduling an appointment, contact kogodcareers@american.edu for assistance.
- We are moving upcoming workshops online and will update the event details in Handshake accordingly.
- Our Employer Relations team continues to work with employers recruiting Kogod students. Handshake will be regularly updated with available job and internship opportunities, and we will continue to host information sessions, panels, and other recruiting-related events virtually.
We appreciate your understanding and patience as we work through this together. Please check Handshake frequently for updates on programming and opportunities. We encourage students to continue submitting applications and expanding and engaging their professional networks. If you need help adapting your career strategy or have any other questions or concerns, please email kogodcareers@american.edu or schedule an appointment on Handshake.