MBA Digital Marketing and Management
Linz, Austria
DURATION
4 Semesters
LANGUAGES
German
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 9,800 *
STUDY FORMAT
Distance Learning
* One-time payment or installment payment variants selectable
Scholarships
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Introduction
The MBA - Digital Marketing and Management course provides students with deeper knowledge and understanding of the theoretical foundations and current developments in the field of digitization in marketing. The students get to know digital business models as well as agile marketing and management concepts, to examine them and to discuss them critically. One focus is on the instruments of digital communication and price policy, their application and evaluation.
The students deal with concepts for smart products and services, the agile development of innovations and digital selling strategies and learn to critically assess these concepts, their application in practice and their effects. Digitization as a challenge for companies is also highlighted, as are methods and processes in the field of online research, including key topics such as big data, predictive analytics and customer insights, taking economic and ethical aspects into account.
With the completion of an extra-occupational master's degree at Middlesex University / KMU Akademie , new career opportunities and opportunities for advancement in responsible management positions open up. The students gain a sound education in business administration and management. The focus is not on imparting theoretical knowledge, but above all on the reference to business practice. After completing the Master of Business Administration distance learning course, our graduates are equipped with the skills they need to be successful managers in the business world.
Distance learning is conducted in partnership with the highly respected Middlesex University, which will award you with your Master of Business Administration (MBA) degree. The KMU Akademie & Management AG based in Linz/Austria is responsible for the organizational handling. We are your contact throughout your studies and are available to answer any questions or concerns you may have. All study documents are available in German and can be accessed at any time on our online platform KMUnity. You can access your learning materials anytime, anywhere.
Your advantages
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- Matriculation at the highly respected Middlesex University (QAA accredited)
- Internationally recognized academic title
- Independent of time or location
- Part-time
- Accredited by the Agency for Quality Assurance through Accreditation of Study Programs (AQAS)
- Module documents on online portals
- 120 full ECTS
- Language of instruction German
- Entry possible at any time
- Also possible without Matura/Abitur
- Title Master of Business Administration (MBA) can be carried out or certified
recognition
Prospective students are guaranteed that the post-secondary educational institutions are recognized according to the regulations of their country of origin and that the courses offered and any academic degrees awarded also have legal effect in the educational institution's country of origin.
The Master of Business Administration (MBA) course has been accredited by the Agency for Quality Assurance through the Accreditation of Courses (AQAS).
Admissions
Curriculum
modules
- financial management
- marketing
- organization and management
- human Resource management
- Economics
- Business law
- Digital Marketing Management
- Digital communication and pricing policy
- Digital service and digital sales
Master thesis
The master's thesis is a main part of the master's program. The work comprises at least 70 to 100 pages. The topic can be chosen freely, should ideally come from the work environment of the student and include practice-oriented research. The topic must be agreed with the supervisor and registered with the study department. The planned processing time for the master's thesis is usually three to six months. After the written elaboration, an oral defense (presentation/discussion) is planned.
exams
Depending on the module, various exams are planned in the form of online open book exams and/or assignments (analysis, case studies, essays or term papers). For online open book exams, we offer several exam dates each year. Submissions can be requested at any time. Both forms of examination can be worked out from home with a PC/laptop in compliance with the guidelines.