MSc in Marketing and Brand Management

Why choose this course?

This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.

You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.

• Unique brand insight: on this course, you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.
• Career-ready: the work you complete during your master's builds into a portfolio you can be proud to show recruiters.
• Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by the industry.

No background in business is required, but you will need to have a strong interest in marketing.

Reasons to choose Kingston University

• Kingston Business School is one of only five per cent of the world's business schools to be accredited by AACSB International.
• Through exemptions awarded by the Chartered Institute of Marketing (CIM), you will have the opportunity to achieve a CIM qualification - highly valued by employers.
• We consult with top industry practitioners, from companies such as Diageo Great Britain and agencies such as Iris, to ensure this course offers the skills valued in the industry.
• Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport. Halls accommodation is just a walk away from the classrooms.

What this course offers you

• Ability to assess and develop brands from business and design perspectives.
• Career and employability focus through integrated tasks and workshops.
• Highly interactive lecture sessions will develop your critical thinking by putting emphasis on discussion and debate and the exchange of ideas between lecturers and students.
• You will put theory into practice through applied in-class exercises as well as exciting assessments that enable you to devise strategic brand management and integrated communications plans via live company briefs.
• Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.
• Special industry events organised by our Alumni department provide excellent opportunities for networking.

Accreditation

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM). CIM qualifications are highly sought after by employers. Students on this course have the opportunity to gain a CIM Certificate in Professional Digital Marketing through the CIM Graduate Gateway scheme.

The combination of a master's degree and a CIM professional qualification will strengthen your CV and help you stand out as a master of your subject.