MSc in Digital Marketing and Analysis
Kingston upon Thames, United Kingdom
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 19,700 / per year **
STUDY FORMAT
On-Campus
* there is no application deadline for postgraduate courses
** for international full-time | home full-time: 13,500 GBP/year
Key Summary
About: This MSc at Kingston University blends digital marketing theory with practical data analytics, industry tools. You’ll study consumer behavior, SEO, Google Ads, social media marketing, analytics, visualization and dashboarding. A consultancy project with a client helps you apply skills to deliver ROI. Kingston Business School holds Association to Advance Collegiate Schools of Business (AACSB) accreditation.
Career Outcomes: The course prepares you for data-driven marketing roles and entrepreneurial or doctoral pathways. Graduates can pursue Digital Marketing Manager/Strategist, Web Data Analyst, Social Media Marketing Manager/Strategist, SEO Specialist, Content Marketing Manager, Search Marketing Strategist, Marketing Consultant and benefit from internships and networking.
This course combines the latest in digital marketing theory with practical experience in data analytics.
As digital marketing continues to evolve, there is an increasing demand for professionals who not only understand marketing strategies but can also use data to drive decision-making and measure success.
You'll explore the latest digital marketing trends, consumer behaviour insights, and the strategic use of data for decision-making. Through hands-on projects, industry-standard tools, and a global approach to digital marketing, this course prepares you for a successful career in the digital marketing and analytics sector.
The ability to interpret and respond to data is essential for modern marketers. This MSc will help you develop technical and analytical skills to deliver real, measurable results. Whether you’re improving brand engagement, boosting sales, or enhancing customer experiences, the skills you gain will empower you to drive better outcomes and deliver stronger returns on investment (ROI).
This exciting course will equip you with the in-demand skills to make an immediate and effective contribution to roles within digital marketing and analytics.
Why choose this course?
At Kingston University, we combine innovative teaching, practical skills and industry insights to prepare you for the demands of the digital marketing world.
You will delve into the latest digital marketing trends, gain insights into consumer behaviour, and learn how to strategically utilise data for decision-making. Through practical projects, industry tools, and a global perspective on digital marketing, this course equips you for a successful career in the digital marketing and analytics industry.
You will become familiar with all key marketing practices through the lens of digital. You will develop an understanding of digital marketing strategy, digital tactics such as SEO, Google Ads and Social Media Marketing.
The course will equip you with knowledge of analytics concepts, data visualisation, and dashboarding to support data-driven decision-making and marketing performance evaluation. You will also have the opportunity to work on a consultancy project in partnership with a real client, allowing you to apply the knowledge gained on the course in a practical setting.
Our expert faculty members will guide you in applying your knowledge to real-world marketing challenges. You will graduate with both the technical skills and strategic mindset needed to excel in the digital marketing field.
At Kingston Business School, we are proud to hold the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). This accreditation has been earned by just 6% of the world's business schools and recognises the high quality and standard of our business degrees.
Kingston Business School Accreditation
Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 6% of the world's business schools and recognises the high quality and standard of our business degree offerings.
Course content
All modules are underpinned by current theory, using the latest research and developments from the field of marketing. There are also opportunities to apply theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, you will expand your professional network and enhance your CV.
Year 1
Throughout the core modules, you'll explore key areas such as digital marketing strategy, AI, buyer behaviour, and analytics, gaining skills in search engine marketing, social media, programmatic advertising, performance measurement, and more.
You will then choose between a dissertation to research a specific area in depth, or a consultancy project to solve a real-world business challenge. Both options allow you to apply your expertise and build the skills needed for success in the fast-paced digital marketing world.
Core Modules
- Digital Marketing Strategy
- Digital Marketing Tools
- Buyer Behaviour
- Marketing Analysis
- Market Research and Data Analysis
Optional Modules
- Digital Marketing Dissertation
- Consultancy Project
Year 2 (optional placement year)
The professional placement year is optional. It takes place after the full time year. It allows students to do a 12-month work placement as part of their course. The work placement is an assessed part of the course and is therefore covered by a Student Route visa.
Professional Placement
- Professional Placement
Being awarded a scholarship is a great achievement
A scholarship not only provides financial support. It also offers a rich student experience unlike any other.
At Kingston, you'll become part of our international scholars community, giving you the opportunity to:
- attend our annual scholars' event alongside senior staff and academics
- boost your career prospects through valuable networking opportunities
- meet other scholars from around the world
- enhance your CV and impress future employees with your award
- work as a TAP ambassador for Kingston University, with opportunities to contribute to marketing material and in-country activities.
The Digital Marketing and Analytics MSc will equip you with the skills to succeed in a data-driven digital world. You’ll learn to apply advanced digital marketing techniques while also understanding how to use data analytics to drive business strategy.
As a graduate, you will be prepared to pursue roles such as:
- Digital Marketing Manager/ Strategist
- Web Data Analyst
- Social Media Marketing Manager Strategist
- SEO Specialist
- Content Marketing Manager
- Search Marketing Strategist
- Marketing Consultant.
You may also decide to continue your studies at Kingston University through doctoral research. Many marketing graduates decide to use the skills they have learned to set themselves up in business.
Our strong ties with industry leaders provide excellent networking opportunities, internships, and career guidance, making Kingston University an ideal place to kickstart your digital marketing career.