BA in Fashion Promotion and Communications
Kingston upon Thames, United Kingdom
DURATION
3 up to 4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
GBP 9,250 / per year **
STUDY FORMAT
On-Campus
* only for home students. We will continue to accept applications from international students after the 25th of January
** UK students: ยฃ9,250 per year | international: ยฃ16,500 for the first year
Introduction
Why choose this course?
This course will empower you to discover your creative self and your future role in the fashion industry. It is a creative, exploratory, flexible, and dynamic approach to fashion communications. It combines cultural and business awareness alongside creative thinking and technical skills so that you can expand your knowledge and explore ideas.
The course encourages you to pursue and practice areas of personal interest, co-create projects and take ownership of your learning. You will learn the skills of image making, creative direction, graphic design and editorial copy needed to produce visual content for fashion brands. You will also explore how technologies such as augmented and virtual reality, and the relationship between physical retail environments and online digital platforms, provide new opportunities for creating innovative brand experiences.
Successful, creative people in fashion communications can combine art and design skills with commercial understanding and project management techniques. You will therefore develop the business and management skills needed to work in teams, working on a multitude of projects and collaborative industry briefs, in preparation for a career within the global fashion industry.
If you are enrolled on the 3-year BA Fashion Promotion and Communication course, you have the option to take a year out on placement in the UK or to select that pathway upon admission/application to the course. You will take an additional year between the second and final year of study (4 years of study total) to be spent in 36 weeks of full-time supervised work placement or study abroad exchange, or a combination of both.
You will work on a multitude of projects and industry briefs that will allow you to discover your creative self and your future role in the fashion industry. You can also join our student-powered creative agency, Studio KT1.
Reasons to choose Kingston
- Through our Creative Agency, you'll have the opportunity to work on paid live briefs for organisations.
- The Kingston Fashion department is globally renowned and works closely with industry partners.
- All students have access to our world-class workshops and making spaces including digital media labs, 3D workshops, printmaking, film and photography facilities.
Gallery
Admissions
Curriculum
What you will study
This course meets the growing demand for agile creatives who can work across a variety of changing media platforms and communication channels. It's just right for individuals who can combine ideation, visualisation and strategic thinking to create impactful advertising campaigns for fashion brands.
Year 1
Compulsory modules
- Fashion Promotion and Communications 1
- Professional Practice 1
- Fashion Context
- Image, Text and Style: Themes in the History of Fashion Media
Year 2
You will analyse fashion cycles, trends, channels, brand values, ethics, print promotion, photoshoots and social media marketing. You'll interpret briefs and transform the brand values of a fashion company into a coherent visual identity aimed at the desired audiences.
You'll study conceptualisation, visual narratives, artwork commission, branding, entrepreneurship, managing risk and creative strategy.
The variety of modules will develop your understanding and ensure you have the skills to operate successfully as a communicator in the fashion industry.
Compulsory modules
- Fashion Promotion and Communications 2
- Professional Practice 2
- Fashion Direction
- Critical Issues in Fashion Media: Research and Practice
Optional Year
Work Placement/Study Abroad Year
Kingston School of Art also offers the possibility to the student enrolled on the 3-year BA Fashion Promotion and Communication course to take a year out on placement in the UK, or to select that pathway upon admission/application to the course.
The undergraduate student may choose to take an additional year between the second and final year of study (4 years of study total) to be spent in 36 weeks of full-time supervised work placement or study abroad exchange, or a combination of both.
It is the student's responsibility to research and secure their own placement opportunity. However, there is support available for students in the department, looking to secure a placement through the placement officer can help you find a placement through a network of established contacts with employers.
First-year students will get a general introduction to placement year during their Welcome Week and second-year students will get specific seminars, workshops, and individual meetings to be prepared to write a professional CV, cover letter and an appropriately curated format of their recent works.
Continuous guidance and support will be given through the application process as the placement officer will promote and circulate any suitable opportunity to you during the entire placement year out through scheduled visits and meetings.
For studying abroad, students will apply to the institution of their choice and go through the appropriate selection process.
Final year
You will further your knowledge and refine the skills needed to become a fashion industry practitioner. You will study cultural entrepreneurship and explore ways of building a sustainable creative career.
The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company. Through it, you'll research and identify a current fashion communication challenge and provide visual solutions, tailored to the chosen audience.
Compulsory modules
- Fashion Promotion Campaign (capstone project)
- Professional Showcase
- Fashion Realisation
- Dissertation
Please note
Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.
Program Tuition Fee
Career Opportunities
After you graduate
This degree prepares you for a career in the fashion communication, branding and advertising industries. Once you graduate, you will be ready to combine your conceptual and design skills together with a commercial understanding of the fashion industry to create relevant and effective fashion media.