BA in Creative and Cultural Industries: Design Marketing
Kingston upon Thames, United Kingdom
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
GBP 9,535 / per year *
STUDY FORMAT
On-Campus
* UK students: £9,535 per year | international: £19,200 for the first year
Key Summary
You’ll create marketing materials and design user experiences across different media and digital environments.
Studying this Design Marketing BA with a focus on the Creative and Cultural Industries will give you strong foundations for a fast-paced professional future. Our graduates have gone on to bring their design and commercial knowledge to a range of roles in agencies and other creative organisations.
Through collaboration with other students and industry professionals on real-world projects, you’ll learn to visualise, experiment and project manage – all while accelerating your knowledge.
When you graduate, you’ll be fully equipped with the commercial, creative and organisational skills you need to stand out in the creative and cultural job market.
During the course, you’ll explore topics such as design thinking, branding and strategy for creative organisations. You’ll have the creative freedom to shape your path, and be encouraged to grow through work on non-commercial projects too.
Why choose this course?
While you study, you’ll benefit from top quality teaching at Kingston University. Not only are we ranked Gold in the Teaching Excellence Framework, we’re also No.2 in London and in the top 10 in the UK for Media & Film Studies (The Guardian University Guide 2024).
As part of Kingston School of Art, you’ll benefit from joining a creative community where we encourage collaborative working and critical practice. Our workshops and studios are open to all disciplines, enabling students and staff to work together, share ideas and explore multi-disciplinary making.
On this course, you’ll gain hands-on experience in Kingston University’s creative agency, Studio KT1. Through this student-powered collective, you’ll work with other students on paid live briefs for creative companies and institutions like Kingston First and Veolia.
Thanks to our Thinking Through Making ethos, you'll have the chance to experiment and learn in world-class 3D workshops, digital media labs, film, photography and printmaking facilities.
You’ll have opportunities to pitch and present ideas to brands, studios and agencies, as well as to exhibit work in inspiring spaces on and off-campus.
We want to ensure anyone with potential and drive has the opportunity to study with us, no matter their background or financial situation. That's why each year, we provide a number of bursaries to help our undergraduate students gain their degree.
- The Kingston bursary
- Bursaries for care leavers
- Bursaries for estranged students
- Bursaries for young adult carers
- Bursaries for Sanctuary Scholars
- Chancerygate Foundation bursary
- Salutem scholarships
- AVSH scholarship
The Design Marketing degree develops design marketing skills and judgement. You will learn how to deliver the visual aspects of an organisation or client's marketing communications and gain project management knowledge through a combination of in-house and live briefs you will discover your creative self and your future role in industry.
Year 1
Year 1 is common to all our creative and cultural industries courses. You will explore visual communication techniques, use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.
Core modules
- Creative Journeys
- Navigating Industry
- Thinking about ideas
- The Tools of Writing
Year 2
You will study the principles and skills of design and marketing communications in depth. You will focus on user experience, especially the digital journeys of customers. You will also learn design and prototyping software for website and app development. You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission, branding, entrepreneurship, managing risk, project management and strategy.
You can choose to apply for a summer internship at the end of Year 2 to gain valuable experience and increase your employability.
Core modules
- Design Marketing 1
- Customer Mindfulness
- Creative Project Management
- Live case study
Optional Year
You have the option to take an additional year to study abroad.
Year 3
You will study cultural entrepreneurship and explore ways of building a sustainable independent career. You will further your knowledge and skills in the ideation and execution of digital marketing materials
The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company.
You will research and identify a current marketing issue and provide visual communication solutions that are tailored for the chosen audience. You will be challenged and guided by your supervisors to achieve your potential.
Core modules
- Design Marketing 2
- Culturepreneurship
- The Major Project
Boost your employability
Every course at Kingston University teaches a range of Future Skills. From problem-solving and adaptability to digital competency, these are the attributes you’ll need to get the edge in the job market and a head start on your career.
After you graduate
You’ll complete this course with a range of commercial, creative and design-based expertise – perfect for a career in a design agency or similar creative organisation.