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Keuka College Bachelor of Science - Marketing

Keuka College

Bachelor of Science - Marketing

Keuka Park, USA

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English

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Sep 2024

On-Campus

Key Summary

    About: The Bachelor of Science in Marketing focuses on various aspects of marketing including consumer behavior, digital marketing, and brand management. The program aims to equip students with analytical skills and practical knowledge for effective marketing strategies in diverse business environments.
    Career Outcomes: Graduates can pursue roles in marketing management, brand strategy, market research, digital marketing, and advertising. This degree opens doors to various positions in corporate settings, agencies, and consulting firms.

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Introduction

Marketing is everywhere. Marketing skills are sought after in all areas, from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. And everywhere from New York to Asia.

Keuka College’s marketing programs equip you with the knowledge and skills necessary to be successful in one of today’s most dynamic fields. Marketing is offered as a major, a minor and a concentration, making it easy for you to add a marketing emphasis to whatever path you chose at Keuka College. You’ll take courses in advertising, public relations, consumer behaviour, retail marketing, Internet marketing, and more.

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