Kent State University
Marketing - B.B.A.
DURATION
4 Years
LANGUAGES
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PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Marketing - B.B.A.
The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.
The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.
Admissions
Scholarships and Funding
Several scholarship options are available. Please visit the university's website for more information.
Curriculum
Semester One
- Exploring Business
- Introduction to Human Communication (KADL)
- Algebra for Calculus (KMCR)
- Destination Kent State: First Year Experience
Kent Core Requirement
Kent Core Requirement
Semester Two
- Introduction to Computer Applications
- Principles of Microeconomics (KSS)
- Intuitive Calculus (KMCR) or Analytic Geometry and Calculus I (KMCR)
- Introduction to Professional Development
Kent Core Requirement
Kent Core Requirement
Semester Three
- Introduction to Financial Accounting
- Principles of Macroeconomics (KSS)
- Legal Environment of Business
- Principles of Management
Kent Core Requirement
Semester Four
- Introduction to Managerial Accounting
- Advanced Professional Development
- Business Analytics I
- Principles of Marketing
Kent Core Requirement
Semester Five
- Operations Management
- Marketing Applications
- Consumer Behavior
- Marketing Research
Semester Six
Required: minimum overall 2.500 GPA
- Business Finance
- Business Analytics II or Marketing Analytics
Major Electives
Kent Core Requirement
General Electives
Semester Seven
Required: minimum overall 2.500 GPA
- Professional Selling
Major Electives
General Electives
Semester Eight
- Integrated Business Policy and Strategy
- Marketing Policies and Strategies (ELR) (WIC)
Major Electives
General Electives
Program Outcome
Accreditation
AACSB, International - The Association to Advance Collegiate Schools of Business
Graduates of this program will be able to:
- Demonstrate an understanding of segmentation, target marketing, and positioning.
- Demonstrate an ability to collect and analyze market research data.
- Demonstrate an understanding of effective personal selling tactics.
- Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
Graduates of all Bachelor of Business Administration programs will be able to:
- Recall strategic frameworks that are used to make business decisions.
- Perform basic calculations using quantitative tools that are used to support business decisions.
- Articulate and deliberate their ideas in writing.
- Articulate and deliberate their ideas orally.
- Identify ethical dilemmas and stakeholders.
- Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
- Identify global factors in making a business decision.
- Analyze global factors in making a business decision.
Program Tuition Fee
Program delivery
Fully offered on the following campuses:
- Kent Campus
- Stark Campus