Keystone logo
Kent State University Fashion Merchandising - B.S.
Kent State University

Kent State University

Fashion Merchandising - B.S.

Online USA

BSc

English

Full time

Sep 2026

On-Campus

Key Summary

    About : The Fashion Merchandising - B.S. program provides knowledge in both the creative and business sides of the fashion industry. Students learn about merchandising strategies, market trends, and consumer behaviors, equipping them for various roles within the fashion sector. The curriculum includes hands-on experiences and projects to foster practical skills.
    Career Outcomes : Graduates can pursue careers in fashion buying, visual merchandising, and trend forecasting. Other paths include roles in marketing, retail management, and brand development, making this degree versatile for entering the thriving fashion industry.

The Bachelor of Science in Fashion Merchandising prepares students to understand the business side of the fashion industry. It covers key areas like retail management, product development, and visual presentation. The program focuses on helping students learn how to analyze market trends, manage inventory, and develop marketing strategies. Students gain skills in fashion buying, branding, and sales techniques that they can use in various retail environments or fashion companies.

Throughout the program, students also explore the importance of understanding consumer behavior and staying current with industry trends. The curriculum combines classroom learning with practical experiences, like internships and projects, to build real-world skills. This approach aims to equip students with the knowledge and confidence needed to succeed in fast-paced fashion careers. The program emphasizes critical thinking and problem-solving, preparing students to adapt to the changing fashion landscape while pursuing a variety of roles in the industry.