Keiser University Flagship Campus
MS Sport Management and Operations
Homestead, USA
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
Distance Learning
Key Summary
About: Keiser University's Master of Science in Sport Management and Operations (MSSMO) equips students with knowledge and skills for professional careers in the sport industry. The program develops critical thinking, business acumen and communication skills to lead sports at youth, scholastic, college and professional levels. It establishes ethical foundations and professional standards, encourages creativity and independent learning, and fosters classroom collaboration and operations management.
Career Outcomes: Graduates can work in sports management, athletic administration, operations, event coordination, facility management, marketing and sponsorship, compliance, team administration, or player development. Common roles: sports manager, athletic director, operations manager, and event manager positions.
Keiser University’s Master of Science in Sport Management and Operations (MSSMO) is designed to provide students with the knowledge and skills needed for a professional career in the sport industry. The program prepares students for a variety of positions in the business of sports. The program imbues students with critical thinking skills, business acumen, and communication abilities to lead a multitude of sports endeavors – from little league to scholastic sports to higher education sports to professional sports. Ethical foundations and professional standards are established and reinforced. The MSSMO program encourages creativity and independent learning, while fostering a climate of classroom collaboration.
Program Outline
To receive a Master of Science degree in Sport Management and Operations, students must earn 36 graduate semester credit hours as described below. The length of this program is approximately 24 months for a full-time student.
Upon completion of this program, students are able to:
- Effectively market sport, its products and services, for consumer consumption
- Limit liability in sport organizations through application of both risk management and best legal practices
- Design, implement, and manage sport events and facilities
- Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service
- Apply best practices in sales to improve sales performance in a sport organization
- Apply ethical principles and critical thinking in the management and leadership of diverse sport organizations
- Assess current issues in sport management – in light of technology – and their likely impact on varying sport organizations
- Discuss how the economics and finance of sport influence the business decisions of sport organizations
- Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives
- Communicate effectively in speech, writing, other methods, and through technology to diverse stakeholders
