Keiser University Flagship Campus
BA in Integrated Marketing and Communications
Florida City, USA
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* application deadline is at least three months prior to start date
Key Summary
About : The BA in Integrated Marketing and Communications offers a comprehensive approach to marketing, blending digital and traditional strategies. Students explore the principles and practices of integrated marketing, developing campaigns that resonate with diverse audiences. This program emphasizes hands-on experience and collaboration, preparing graduates for the dynamic marketing landscape.
Career Outcomes : Graduates can pursue careers in various fields, including:
- Receive a highly beneficial blend of modern marketing, professional communications and business practices rarely found in one major;
- Courses are designed to prepare students to apply learned skills to real business environments;
- Students are exposed to all areas of modern media and communication tactics that are needed across a multitude of industries.
Curriculum highlights
- Focus on modern practices such as digital and social media, public relations, advertising, global communications;
- Professors have real-world experience across multiple industries and remain active in the field;
- Turn classroom projects & plans into portfolios to show future employers.
Common careers*
- Marketing Manager;
- Social Media Manager;
- Communication Specialist;
- Public Relations Manager;
- Advertising Account Executive;
- Customer Service Manager;
- Market Research Analyst;
- Global Communications Specialist;
- Cultural Advisor;
- Media Buyer;
- Political Consultant;
- Independent Marketing Consultant.
*source bls.gov
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