Kedge Business School MSc Marketing
Kedge Business School

Kedge Business School

MSc Marketing

  • Marseille, France
  • Paris, France

MSc

1 up to

2 years

English

Full time

Sep 2027

EUR 18,000 / per year

On-Campus

Key Summary

About: The MSc Marketing at KEDGE Business School is a double-degree MSc accredited by the Conférence des Grandes Écoles (CGE) and a diploma recognized by the French Ministry of Higher Education. For students with at least three years of university study, it blends specialised modules with experiential learning, corporate partnerships, Discovery Days, an international network and a 6-month internship. The curriculum covers AI, responsible marketing, digital and consumer co-creation.

Career Outcomes: Graduates enter roles in Customer Experience, Brand Management and International Marketing, plus sales roles. They gain digital marketing, customer insight and strategic skills for roles such as marketing manager.

The MSc Marketing blends academic excellence and professional relevance for aspiring marketing professionals. Tailored for those with at least 3 years of prior university education, it aligns with industry expectations, making graduates highly employable. The programme offers tailored tracks to suit individual interests, fostering a relevant and industry-specific learning experience that provides a gateway to a rewarding career in marketing. The collaborative design with leading companies enhances practical applicability within each course, and ensures graduates are equipped for diverse marketing roles. This MSc stands as a dynamic and responsive programme preparing students for success in this ever-evolving landscape. The different tracks will enable students to combine academic learning with hands-on company experience, strengthening their professional skills and improving their employability.

KEDGE Business School's Master of Science in Marketing is a double degree programme. It delivers a Master of Science accredited by the conférence des grandes écoles (CGE) and a diploma recognised by the French Ministry of Higher Education.

Objectives of the Marketing Programme

"Marketing roles and skills must constantly evolve in line with the profound – and often contradictory – transformations shaping our environment: digital technologies and the rise of a participatory culture turning consumers into active co-creators; the sense of belonging to multiple tribes formed around affinities and emotions; the emergence of more responsible marketing practices that take into account key transitions (ecological, energy-related, and beyond); and new forms of competition built on open ecosystems involving business partners. Artificial intelligence, of course, is redefining the rules of digital, access to information, and content creation. At KEDGE, we embed these transformations into the MSc Marketing curriculum thanks to the commitment of our faculty and the active involvement of many companies from our ecosystem. Experiential learning – Learning by Doing – runs through every aspect of the programme: hackathons, business games, case studies developed with industry partners, and professional certifications in digital skills, to name but a few. Finally, all students, supported by the teaching team, take part in Discovery Days: off-campus experiences to visit companies, meet managers, and join workshops with organisations in fields such as technology, fashion, luxury, and leisure. Our team shares a single ambition: to prepare future graduates to be at the cutting edge of their expertise and to succeed in their professional journeys."

Programme highlights

  • A specialised training
  • Learning through experience
  • The strength of an international network of partners
  • A network of alumni with countless opportunities
  • A 6-month internship

Key figures

  • 44.5 K€ Salary range after graduation
  • 2800 Alumni
  • 3 Campuses
  • 3 Specialisations
Read more on the institution's website