Karlshochschule International University

Master in Specialization Digital Media

Digitalization is not just a technological development – in digital media, people communicate faster and more networked, new types of social structures are formed and a completely new culture is established. This specialization is initially concerned with understanding this digital culture: How do technological structures, platform economic logics and communicative practices interact? What strategies do the individual actors pursue, what are the dynamics of public discourse, how do phenomena such as fandom and hate speech come about? How are the relationships between private and public reconfiguring themselves?

Those who understand digital cultures can also move strategically within them, for example as the community manager of a company or a political organization. We discuss how to spread messages in networks, what strategic relevance likes and shares can have, how to counter hate speech and shitstorms – but also how to analyze networks qualitatively and quantitatively using various methods.

In the final step, we will experience the possibilities of transformation together using concrete examples in a digital laboratory – on the one hand the transformation of existing digital communities, but also the transformation of our society through digital movements.