Bachelor in Marketing
Changchun, China
Bachelor's degree
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
Key Summary
About: The Bachelor in Marketing programme at Jilin University – Lambton College (JULC) is a Sino–foreign institute affiliated with Jilin University and approved by the Ministry of Education of China. Established in 1999 with North American partners, the programme covers B2B marketing, marketing research, integrated marketing, and marketing management, and includes capstone marketing plan.
Career Outcomes: Graduates can work in agencies, in-house teams, retail, B2B firms and startups in roles such as marketing coordinator, brand manager, digital marketer, market researcher and marketing analyst, using skills in strategy, integrated marketing communications, consumer behavior analysis and campaign planning and product management roles.
The Marketing program focuses on the various aspects of the marketing function, including business-to- business marketing, marketing research, integrated marketing, and marketing management. Students develop a marketing plan as a capstone marketing project.
Marketing program provides students with a strong foundation in essential business knowledge and expands employment opportunities with applied, creative marketing skills through the delivery of current curriculum.
