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Jaume I University (Universitat Jaume I) Master's Degree in Marketing and Market Research

Jaume I University (Universitat Jaume I)

Master's Degree in Marketing and Market Research

Castellón de la Plana, Spain

Master degree

1 year

English

Full time, Part time

25 Jul 2025

Sep 2025

EUR 39 / per credit

On-Campus

Key Summary

    About : The Master’s Degree in Marketing and Market Research focuses on advanced marketing concepts, research techniques, and data analysis. Students will gain skills to strategize and execute marketing campaigns effectively. This program typically spans one year for full-time students, with options for part-time study.
    Career Outcomes : Graduates can pursue various career paths, including roles as marketing managers, market analysts, and research consultants. This degree equips students with the skills needed for effective decision-making in marketing strategies and informed consumer insights.

Introduction

The general objective of this master's degree is to ensure that students learn to develop their functions in specific marketing companies -market research institutes, communication agencies and marketing or company consultancies- and also in the marketing departments of any public company or private. Today, the environments of organizations are not only global but also dynamic, turbulent and highly competitive. At the same time, the target audiences have become more informed and qualified groups and, therefore, more demanding in their demands. These new perspectives force organizations to act differently and prioritize in-depth knowledge of these audiences and their demands in order to offer them complete, personalized and differentiated care.

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