Master in Digital Business and AI Management
Jönköping, Sweden
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Aug 2026
TUITION FEES
SEK 138,000 / per year *
STUDY FORMAT
On-Campus
* tuition fees do not apply for EU/EEA citizens or exchange students
Key Summary
About: Jönköping University's Master in Digital Business and AI Management is a two-year master's programme preparing students to lead digital transformation and integrate AI with ethical responsibility. Part of JIBS' Master’s in Management (MiM), it blends managerial training with digital business, AI management, strategy, ethics, and projects. Requires at least 30 ECTS in business administration.
Career Outcomes: Graduates move into roles like digital transformation leader, AI strategy manager, digital business developer, business consultant in digital change, and project or innovation manager. Employers include large global corporations and start-ups. The programme supports progression to doctoral studies, academic careers, and research roles.
Do you want to be at the forefront of digital business and responsible AI use? This two-year master's programme prepares you to lead organisations through digital transformation and the integration of AI technologies.
As digital ecosystems grow and AI becomes central to business strategy, organisations across industries need leaders who combine strategic thinking with technical insight and ethical responsibility. This programme equips you with the mindset and skills to drive digital change, foster innovation, and lead responsibly.
Offered as one of JIBS’ Master’s in Management (MiM) programmes - ranked by the Financial Times - it combines broad managerial training with specialised expertise in digital business and AI management. The programme welcomes students from diverse academic backgrounds - business, technology, and social sciences - as long as you hold at least 30 ECTS in business administration. This diversity enriches the learning environment, fosters collaboration, and prepares you for leadership in global, digital, and multicultural settings.
Your future career
Graduates are well prepared for careers in organisations ranging from global companies to innovative start-ups. Typical roles include digital transformation leader, AI strategy manager, business consultant in digital change, digital business developer, and project or innovation manager. With the rising demand for professionals who combine strategic thinking with digital and AI expertise, your skills will be highly sought after worldwide. The programme also provides an excellent foundation for those who wish to continue with doctoral studies.
Year one - Core management skills and digital transformation expertise
In the first year, you will take shared MiM courses (30 credits) in areas such as data analytics, team dynamics, accounting and finance, project design, and risk management. At the same time, you will specialise in digital business and AI (30 credits), with courses covering:
- Leading AI transformation processes and accelerating the implementation of AI tools.
- Digital ecosystems and platform-based value creation.
- Business model innovation and process changes through digital technologies.
- Digital marketing and strategy in fast-changing environments.
- Legal and ethical frameworks surrounding AI and digitalisation.
This integrated approach ensures that you gain both broad managerial skills and in-depth expertise in digital transformation and AI management, while also developing competencies in data literacy, analytics, communication, ethical reasoning, and intercultural teamwork.
Year two – Customise your path
In the second year, you will tailor your degree through electives, a semester abroad at one of our many partner universities, or an internship in Sweden or internationally
At JIBS, theory and practice are closely intertwined. You will work with cases, projects, and real companies while developing analytical, research, and communication skills. The programme concludes with a master’s thesis, where you apply your knowledge to a specialised topic in digital business or AI management.
Academic depth with real-world relevance
JIBS’ two-year master’s programmes are full-time degrees designed for students who want to build advanced expertise in economics, business, or related fields — while gaining valuable international experience. They combine academic depth, practical application and international reach, giving you both a strong theoretical foundation and the ability to contribute to informed decisions in complex environments.
Tailor your education
You can customise your degree through electives, a semester abroad at one of our many international partner universities, or an internship in Sweden or internationally. You may also choose to pursue a second specialisation. These opportunities broaden your perspective, expand your global network, and enhance your career profile.
Graduate with confidence
All programmes conclude with a master’s thesis, where you apply your knowledge in an independent research project within your specialisation. Graduates of JIBS’ two-year master’s programmes are well prepared for advanced professional roles and doctoral studies, with many securing employments quickly after graduation.
JIBS is among the top 1% of business schools worldwide, holding the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of Europe’s best business schools, ensuring your degree is internationally recognised and highly valued by employers across industries and borders.
With a master’s degree in Digital Business and AI Management, you will be ready for roles such as digital transformation leader, AI strategy manager, digital business developer, business consultant in digital change, or project and innovation manager. Your ability to combine strategic thinking with digital expertise and responsible AI use will make you highly attractive to employers worldwide, from global corporations to start-ups.
You may also choose to continue into doctoral studies and an academic career.
Graduate as a leader in digital transformation — equipped to harness AI responsibly and create sustainable business impact.