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Jönköping University Bachelor in Marketing Management

Jönköping University

Bachelor in Marketing Management

Jönköping, Sweden

3 years

English

Full time

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Key Summary

    About : The Bachelor in Marketing Management is designed to equip students with a thorough understanding of marketing principles and practices. This program covers various aspects of marketing, including consumer behavior, digital marketing, and strategic marketing. Students will gain hands-on experience through projects and case studies, preparing them for the dynamic marketing landscape.
    Career Outcomes : Graduates can pursue diverse roles in marketing, such as marketing manager, brand strategist, or digital marketing specialist. Opportunities exist in various industries, including retail, advertising, and technology, allowing for a versatile career path.

Introduction

Marketing Management is designed to equip you with the knowledge and skills that enable you to support a company’s development and growth by leading projects and functions within marketing and business renewal.

The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.

Ranked among the top 100 European Business schools by the Financial Times.

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