Bachelor in International Marketing
Jönköping, Sweden
Bachelor's degree
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Aug 2026
TUITION FEES
SEK 115,000 / per year *
STUDY FORMAT
On-Campus
* tuition fees do not apply for EU/EEA citizens or exchange students
Do you want to understand customers, build brands, and shape business in a global context? This programme combines a solid foundation in business and economics with specialised knowledge in marketing, strategy, and communication. You will gain the skills to analyse markets, engage customers, and drive growth in today’s fast-changing international environment.
Marketing involves connecting businesses with people - understanding customer needs, creating value, and building relationships across different markets and cultures. This programme provides you with both strategic knowledge and practical tools to navigate today’s fast-changing global marketplace. You will learn how to design and implement marketing strategies across borders, adapt to diverse cultural contexts, and develop the skills needed to succeed in international marketing roles.
In your first year, you will build a broad base in business and economics, covering organisation, finance, accounting, economics, sustainability, and entrepreneurship. This foundation helps you understand marketing not as a stand-alone activity, but as a central driver of business strategy and international growth.
From the second year, you will specialise in marketing through courses covering topics such as consumer behaviour, branding, digital marketing, market research, communication strategy, social media and SEO, and trademark law. You will also gain hands-on experience with analytical tools and data-driven methods to understand customers better and make informed marketing decisions.
A focus on customers, strategy, and global perspective
The programme develops your ability to think critically, analyse market trends, and work across cultures. You will learn how marketing drives innovation and growth, while developing an international outlook, entrepreneurial mindset, and strong communication skills.
Learning for the future
At JIBS, theory and practice are closely connected. You will work on cases, projects, and real-world companies, developing strong analytical, research, and presentation skills. A sustainable perspective runs throughout the programme, preparing you to address marketing challenges with responsibility and long-term value creation in mind. The programme concludes with a thesis project, where you apply and integrate your knowledge in a focused international marketing study.
International opportunities
You will study in a diverse and international campus environment, with opportunities to:
- Spend a semester abroad at one of our many partner universities
- Choose electives to tailor your education
- Do an internship in Sweden or internationally
These experiences broaden your perspective, expand your global network, and strengthen your CV.
Your future career
Graduates of International Marketing are well prepared for junior roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate. With your mix of business knowledge and marketing expertise, you’ll be ready to make an immediate impact or continue with a master’s degree in a specialised field.
Ranked among the top 100 European Business School Rankings by Financial Times, 2024.
JIBS is among the top 1% of business schools worldwide, holding the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of Europe’s best business schools, which means you can be confident that your degree is internationally recognised and valued by employers across the globe.
Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.
Get a head start on your global career in Business and Economics
All our bachelor programmes give you more than just a degree – they prepare you to thrive in a fast-changing, global business world.
Shared foundation – unique opportunities
The first year is common for all programmes and provides a broad foundation in business and economics, covering subjects such as organisation, finance, marketing, accounting, micro- and macroeconomics, sustainability, and entrepreneurship. From the second year, you specialise within your chosen programme and tailor your education to match your ambitions. All programmes conclude with a thesis project, allowing you to apply and integrate what you have learned throughout your studies.
At JIBS, you’ll study in an international environment where entrepreneurial thinking and responsibility are central values. Along the way, you can broaden your experience through electives, a semester abroad at one of our many partner universities, or an internship in Sweden or overseas.
Internship
In this programme, you have the possibility to do a 10-week internship during your elective semester if you don’t choose to study abroad at one of our partner universities. This internship can be done anywhere in the world and is a great opportunity to see how you can apply economic theories and tools to real-life problems.
Study abroad
This programme offers a possibility for you to study abroad at one of our many partner universities. This is a great opportunity for you to specialise in an area of your interest, to explore a new country and culture, and to meet new friends.
The international vibe can be experienced already here at JIBS, as approximately 40% of this programme’s students are from outside of Sweden.
With a bachelor’s degree in International Marketing, you will be prepared for roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate. Your combination of business knowledge, marketing expertise, and international perspective will make you ready to contribute from day one and attractive to employers across industries and borders.
You may also choose to continue with a master’s degree in a specialised field at JIBS, or at another university.
Graduate as an international marketing professional — ready to understand customers, build brands, and drive business growth worldwide.