Izmir University of Economics
Master in Marketing Communication and Public Relations
Izmir, Turkey
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
About: The Master in Marketing Communication and Public Relations focuses on the strategies and tools for effectively communicating with various audiences. It prepares students to handle communication in marketing and reputation management, emphasizing critical thinking and innovative approaches in professional settings. The program combines theoretical knowledge with practical case studies to enhance learning outcomes.
Career Outcomes: Graduates can pursue careers in various fields, including marketing, public relations, brand management, and corporate communications. Potential roles include communication manager, public relations specialist, and marketing strategist.
Scholarships
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Introduction
Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received an innovative education that extensively addresses contemporary communication dynamics.
Courses
- MCPR 566 IMC Principles and Practices
- MCPR 569 Public Relations Theory and Practice
- BA 564 Marketing Research
- MCPR 595 Seminar
- MCPR 599 Master Thesis
Elective Courses
- MCPR 551 Brand Communication
- MCPR 561 Special Topics in PR
- MCPR 562 Selected Issues in IMC
- MCPR 570 Global Consumer Culture and Identities
- MCPR 571 Creative Thinking
- MCS 501 Research Methods in Communication Studies
- MCS 507 Crossroads in Communication Studies
Application Requirements for International Students
Who can apply?
- Foreign nationals
- Blue Card holders (Turkish citizens by birth, but released from citizenship by the Ministry of the Internal Affairs, and who can certify that their minor children who are registered in that permit are eligible for the rights stated in Law No. 5203)
- Foreign nationals who became Turkish citizen afterward/dual citizens in the same status
- Turkish nationals who completed the last three years of their secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of National Education in a foreign country excluding Turkish Republic of Northern Cyprus) before 01 February 2013.
- Turkish nationals who completed their entire secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of National Education in a foreign country excluding Turkish Republic of Northern Cyprus) after 01 February 2013.
- Turkish Republic of Northern Cyprus nationals who reside there and completed their secondary education there having a GCE AL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate.
Who cannot apply?
- Turkish nationals, who completed their entire secondary education in Turkey or in Turkish Republic of Northern Cyprus.
- Turkish Republic of Northern Cyprus nationals (excluding the ones who completed their entire secondary education there having a GCEAL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate)
- Dual citizens who have a Turkish citizenship by birth. (excluding the ones who completed their entire secondary education in a foreign country excluding Turkish Republic of Northern Cyprus/ those who completed their entire secondary education at Turkish schools in a foreign country excluding Turkish Republic of Northern Cyprus)
- Dual citizens who have a Turkish Republic of Northern Cyprus citizenship (excluding the ones who completed their entire secondary education there having a GCEAL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate)
- Turkish nationals or dual citizens, who have a Turkish citizenship by birth, that attend schools affiliated to the embassies in Turkey, and foreign high schools located in Turkey.