IUMW - International University of Malaya-Wales
Bachelor of Professional Communication (Hons)

Kuala Lumpur, Malaysia

DEGREE TYPE

Bachelor's degree

DURATION

3 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

On-Campus

* you can apply up to 2 months before the starting date

Key Summary

About : The Bachelor of Professional Communication (Hons) focuses on developing skills in communication for various professional settings. The course covers essential areas such as public relations, media production, and digital communication. It typically lasts for three years, enabling students to engage in practical learning experiences alongside theoretical studies.

Career Outcomes : Graduates can explore diverse career paths, including public relations specialist, communications officer, and media planner. The program equips students with the skills necessary for success across multiple industries, ensuring they are prepared for the demands of the evolving communication landscape.

At IUMW, we take pride in producing effective and relevant communicators. From cave paintings, speech and writing to the use of new media, our everyday communication has been changed and revolutionised.

Our Bachelor of Professional Communication (Hons) programme provides students with unique opportunities to learn and experience different specialisations in communication including global communication, professional writing, media management and interactive media.

Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in a unique education package inclusive of vibrant university life in the heart of Kuala Lumpur.

Year 1

Communication Theories
Introduction to Mass Communication
Introduction to Intercultural Communication
Public Speaking and Presentation Skills
English for Professional Communication
Small-Group Communication
Writing for the Media
Communication and Audience
Media in Malaysia
Tamadun Islam dan Tamadun Asia (Malaysian Students)
Malaysian Studies 3 (International Students)
Co-Curriculum 1
Co-Curriculum 2
Ways of Thinking**
Ways of Perceiving**

Year 2

Sustainability Communication
Publication Design
Persuasive Writing
Media and Communication Research Methods
Integrated Marketing Communication
Corporate Writing
Media Production
Visual Communication OR Media Globalisation
Crisis Communication OR Corporate Writing*
Hubungan Etnik (Malaysian Students)
Communicative Malay 2 (International Students)
Research in Context**
Research in Practice**

*Choose any one (1) elective

Year 3

Communication Research Project 1
Communication Research Project 2
Scriptwriting and Storyboarding
Corporate Communication
Professional Portfolio Development OR Media Management*
Communication Campaign
Ethical and Legal Issues in Communication
Audio and Video Production
Organisational Communication
Event Management OR Media Management
Professional Promotion**

Optional cross-discipline electives:

Introduction to Biotechnology
Introduction to Psychology
Web Programming
Human Resource Management
Marketing Management
Introduction to Expressive Art Therapies
Brand Management
E-Marketing

*Choose any one (1) elective

**Dual Award Module / Dual Award students only

English Module

Bachelor's students are required to take an additional four (4) English modules. These modules are equipped to help bridge the gap for the students to comprehend and express themselves in speaking and writing.

They are specifically designed to meet the English Language learning needs of students. Students will be given a grade only and will not be counted in the Grade Point Average (GPA) and Cumulative Grade Point Average (CGPA).

Semester 2: Academic English
Semester 3: English For Technical Writing
Semester 4: English Language For Integrated Skills
Semester 5: Public Speaking