IUMW - International University of Malaya-Wales
Bachelor of Business Administration (Hons) in Marketing
Kuala Lumpur, Malaysia
BBA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* you can apply up to 2 months before the starting date
Key Summary
At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
Our programme also focuses on understanding the nature of the business and its role in modern business society. Marketing is vital to the success of products and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.
The modules aim to produce graduates that are ready to become successful business entrepreneurs. Students will develop an awareness of the sustainability issues pertinent to business in the wider global context.
Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in a unique education package inclusive of vibrant university life in the heart of Kuala Lumpur.
Year 1
- Principles of Management
- Principles of Marketing
- Principles of Accounting
- Business Communication
- Business Mathematics
- Intro to Entrepreneurship
- Fundamentals of Finance
- Microeconomics
- Management Information System
- Organisational Behaviour
- Introductory Business Statistics
- Legal Environment of Business (Malaysian Environment)
- Tamadun Islam dan Tamadun Asia
- Bahasa Melayu Komunikasi 2 (International Student)
- Co-Curriculum 1
- Contemporary Challenges – Making a Difference**
Year 2
- Macroeconomics
- Company Law
- Operation Management
- International Business
- Consumer and Buyer Behaviour
- Marketing Management
- Business Research Methods
- Human Resource Management
- Hubungan Etnik
- Pengajian Malaysia
- Co-Curriculum 2
- Changemakers – Creativity and Value Creation**
Choose any four (4) elective
- Business Modelling and Spreadsheet
- Introduction to Entrepreneurial Behaviour
- Marketing Management
- Consumer and Buyer Behaviour
- Organisational Theory and Design
Year 3
- Strategic Management
- Corporate Social Responsibility and Ethics
- International Marketing
- Marketing for Entrepreneurship
- Introduction to Project Management
- Brand Management
- Contemporary Issues in Marketing
- E-Marketing
- Marketing Promotion
- Retail Marketing
- Services Marketing
- Strategic Marketing
- Leading and Developing People**
- Business Project OR Industrial Training***
**Dual Award Module / Dual Award students only
***Business Project compulsory for Dual Award students
English Module
Bachelor’s students are required to take an additional four (4) English modules. These modules are equipped to help bridge the gap for the students to comprehend and express themselves in speaking and writing.
They are specifically designed to meet the English Language learning needs of students. Students will be given a grade only and will not be counted in the Grade Point Average (GPA) and Cumulative Grade Point Average (CGPA).
- Semester 2: Academic English
- Semester 3: English For Technical Writing
- Semester 4: English Language For Integrated Skills
- Semester 5: Public Speaking