II Level Specialist Course in Art Direction and Copywriting
Naples, Italy
DURATION
2 Years
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
STUDY FORMAT
Distance Learning, On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The two-year specialist course in Art & copy aims to be a choice of educational excellence, which aims to create professionals in the communication field:
it is aimed primarily at students, graduates and undergraduates in humanistic or communication and marketing courses, who intend to specialize in Art direction or Copywriting, led by professionals in the sector.
Curriculum
Your course of study
I year
| Teachings | CFA |
| Branding I | 10 |
| Branding Lab I | 6 |
| Advertising I | 10 |
| Advertising Lab I | 6 |
| digital marketing i | 8 |
| Strategic communication planning | 10 |
| Craft Arts + workshop | 4 |
II year
| Final test | 12 |
| Teachings | CFA |
| Brading II | 8 |
| Branding Lab II | 6 |
| Advertising | 10 |
| Advertising Lab II | 6 |
| digital marketing II | 8 |
| Interaction Design | 10 |
| Digital information and communication law | 6 |
| Business English | 4 |
Experiment and work to learn
The method of the Academy consists of 30% of lectures and 70% of practical application. Students will work in an open laboratory where they can experiment and learn, with classroom simulations of real situations, for example the realization of a prototype for a client.
The tests and the final project
At the end of the two-year period, the lecturers will evaluate your path to allow you to access the final exam, which consists of presenting your project.
Scholarships and Funding
Career Opportunities
The future after the Academy
At the end of the course you will be able to manage and develop communication projects and relate to work teams and professionals,
managing to operate in the creation and revision of texts, as well as in the design and creation of visuals.