MBA in International Marketing
Berlin, Germany
DURATION
18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 10,017 / per year *
STUDY FORMAT
Blended, On-Campus
* The price includes discount on tuition fees. For more details check on IUโs website.
Key Summary
Introduction
Marketing is a crucial aspect in every business in order to effectively sell products and services.
IU's MBA in International Marketing curriculum gives students a competitive advantage in today's rapidly changing and diversified business environment by providing a foundation for understanding markets, rivals, product portfolios, and customer behaviour from an international and strong management viewpoint. Students will hone their entrepreneurial skills and learn about the most recent advancements in digital marketing techniques, advertising, and media from industry professionals with at least 3 years of experience, preparing them for a future in international marketing.
This program is offered on-site at IU's global campus situated in the vibrant city of Berlin. Additionally, you'll have the option to extend your experience with an 18-month post-study work visa, enabling you to work and explore Germany.
What does it mean to study on IU Campus?
โข All programmes taught in English
โข 2-4 intakes per year โ programme dependent
โข A mix of online self-study and on-campus learning (2-3 days per week) in Germany
โข IUโs AI-driven teaching assistant helps you prepare for exams, find materials in the virtual library, and clarify questions
Other perks:
โข Study and collaborate in small groups during on-campus tutorials
โข Free online German language course
โข Access to jobs board and optional internship module
โข Optional internship module
โข 18-month post-study visa eligibility
Why IU?
โข Blended learning: Attend tutorials on campus only 2-3 times per week
โข Flexible: Study online at your own schedule the rest of the week
โข Explore work-study options in Germany: up to 20 hours per week while studying
โข Career-oriented: IU provides specialized degree programs in high-demand fields.
โข Courses: combine theory and practical application through real-life case studies
โข Kickstart your career in Germany: after graduation with an 18-month post-study visa
โข All programmes are accredited: according to German and EU standards in education
โข IU degrees are internationally recognised and can be converted to overseas equivalents for work or further studies
โข Recognised by WES Canada & US and member of the Association of Indian Universities (AIU)
Gallery
Free Upcoming IU Webinars
Study with IU! Find out what itโs like to study at IU. IU's experienced study advisors will give you all the insights about the study programmes, online or on campus, study coaching and more. Itโs also a great chance to ask your questions.
Admissions
Scholarships and Funding
Change your future with IU - apply and save up to 25%!
IU is always looking for new ways to help you combine high-quality education, accessible education, no matter your circumstances. You have the chance to get up to 25% off your on-campus studies!
Join IU on its campuses in Berlin. Their lectures will offer great flexibility, giving you a chance to work, socialize and explore a new continent while working towards your future.
Curriculum
1st Semester
- Leadership
- Innovation and Entrepreneurship
- International Marketing
- Performance Management
- Corporate Finance
- Managerial Economics
2nd Semester
Elective courses (choose 4 out of 5)
- Global Brand Management
- International Consumer Behaviour and Psychology
- Applied Marketing Research
- Marketing Trends and Digital Marketing
- Sales and Pricing
Regular courses
- Strategic Management
- Operations and Information Management
3rd Semester
- Business Ethics & Corporate Governance
- Capstone Project
How does the course of studies work?
In the second semester of your MBA programme International Marketing, you choose your major and set your personal focus.
Study Model
Flexible Mix & MatchFor this course, you can pick and choose if you want to study online or on campus. You can combine semesters at home with semesters at an IU location.
| Your own paceWe have full-time and part-time study models for this course. You can choose how you want to study and how long this course will take to suit your schedule. |
Rankings
Accreditations, Rankings, and Memberships
 | AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, and the German Council of Science and Humanities. This means that their courses, faculty and teaching materials meet the rigorous standards set according to European academic guidelines and they can now accredit their own programmes. |
|
| Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germanyโs largest university ranking by CHE. Recently IUโs online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. |
| | MembershipsIU is a member of the Business Graduateโs Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning Since April 2023, IU is a member of the Association of Indian Universities (AIU), the largest university association in the world with foreign universities as an associate member. IU is also the only European member of Association of African Universities (AAU), a network of over 420 universities and research centres from across the African continent |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty |
Program Outcome
What you will learn
The MBA gives you expert and general management know-how and will help you develop your individual methodical skills:
- You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
- You will actively work on your soft skills such as communication skills and intercultural awareness.
- You deepen your expertise in marketing and sales-related issues โ with a focus on international corporate governance.
- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation, and control as well as international market launch and market development strategies.
- You also train soft skills such as communication and intercultural competence in addition to methodological skills.
Program Tuition Fee
Career Opportunities
Career Possibilities
Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a:
Communication Manager
As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include the conception and introduction of PR strategies, management consulting, coaching, and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.
Brand Manager
As a Brand Manager, your job is to strategically develop, position, and coordinate a company's brand or image with the goal of making it highly recognizable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analyzed, and optimised nationally and internationally.
Marketing Manager
As a Marketing Manager, you are responsible for the development, planning, and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.
Your career? International!
Whether it is at a global medium-sized company or at a multinational corporation abroad โ the IU prepares you well for the global job market. The numbers speak for themselves: 3 out of 4 of our graduates work in an international environment, and every third person works abroad.