Bachelor in Public Relations and Advertising
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 5,500 / per year
STUDY FORMAT
On-Campus
Key Summary
Companies produce products and services to cater to the needs and demands of the target market. In order to succeed, companies and brands need to create awareness within the target market and have a positive image. This requires enormous effort in the globally competitive environment.
In this environment, in order to promote their commercial activities, companies use marketing communications, the most popular tools of which are ‘Public Relations’ and ‘Advertising’. Thus, ‘Public Relations and Advertising’ have become important areas within the marketing field.
‘Public Relations’ deals with topics such as event management, integrated marketing communications, lobbying, sponsorship, brand communications, crisis management, reputation management, corporate communications, and social responsibility. ‘Advertising’, on the other hand, covers topics such as copywriting, television advertising, advertising production, media planning, digital advertising, advertising photography, and creative advertising.
Department of Public Relations and Advertising of Istanbul Medipol University aims to graduate its students with the necessary skills as well as a broad understanding of ‘Public Relations’ and ‘Advertising’.
Scholarships & Financial Aid at Istanbul Medipol University
1. Enrollment‑Phase Scholarships & Discounts
These benefits are applied upon admission and remain valid throughout the student’s education (including language prep year, if applicable) :
- Special‑Country Scholarship: 15 % tuition discount for residents of over 40 countries (e.g., Azerbaijan, Russia, Nigeria, Pakistan, Egypt, etc.).
For the complete list of qualifying countries, please visit the official Medipol International Office eligibility page: View full Special‑Country Scholarship list. - International High‑School Scholarship: 5 % additional discount for graduates from partner high schools.
- Lump‑Sum (Advance‑Payment) Discount: 10 % off tuition for full annual payment in advance.
- Family Members Discount: 10 % off for siblings or family members enrolled simultaneously.
2. Academic Success Scholarships
Awarded annually to the top three undergraduates based on weighted GPA:
- 1st place: Full tuition waiver
- 2nd place: 50% tuition discount
- 3rd place: 25% tuition discount
- Academic English I
- Academic English II
- Advertising Copywriting
- Advertising Design
- Advertising Language And Dis
- Advertising Models And Strategies
- Advertising Workshop
- Case Studies In Marketing Communication
- Cinema Art
- Commercial Construction And Management
- Communication Law
- Communication Skills And Presentation Techniques
- Communication Theories
- Consumer Behaviour
- Corporate Identity
- Creative Advertising
- Customer Experience Management
- Customer Relationship Management
- Diction
- Digital Advertising
- Digital Content Management
- Editing
- Editing Applications I
- Editing Applications II
- Entrepreneurship
- Fundamentals Of Law
- Graphic Animation
- Health Communication
- Health Tourism Marketing
- Human Resources Management
- Intercultural Communications
- Introduction To Advertising
- Introduction To Business Administration
- Introduction To Communication Science
- Introduction To Political Science
- Introduction To Public Relations
- Introduction To Sociology
- Journalism Workshop
- Marketing Principles
- Media And Politics
- Media Planning
- Models And Strategies Of Public Relations
- Persuasion Stratigies
- Photography And Visual Communication
- Political Communication
- Pr And Advertising Photography
- Pr And Advertising Practices In New Media
- Professional Practice
- Public Diplomacy And Lobbying
- Public Relations And Advertising Project
- Public Relations Copywriting
- Public Relations Workshop
- Reputation Management
- Research Methods
- Scenario Writing Techniques
- Semiotics
- Social Media And Digital Campaigns
- Strategic Public Relations
- Typography And Design
1. Public Relations (PR)
- Public Relations Specialist: Manages communication between organizations and the public.
- Media Relations Officer: Builds and maintains relationships with journalists and media outlets.
- Corporate Communications Officer: Handles internal and external communication strategies in companies.
2. Advertising & Creative Industries
- Advertising Executive: Plans and coordinates advertising campaigns for clients or brands.
- Copywriter: Writes creative content for ads, slogans, and marketing materials.
- Art Director: Oversees visual concepts in advertising campaigns.
3. Digital Media & Marketing
- Digital Marketing Specialist: Manages online campaigns, SEO/SEM, and social media presence.
- Social Media Manager: Develops and executes social media strategies across platforms.
- Content Creator / Strategist: Produces and plans content for websites, blogs, and social media.
4. Brand & Corporate Identity
- Brand Manager: Oversees brand image, messaging, and market positioning.
- Marketing Communications Specialist: Integrates PR and marketing to build brand visibility.
- Event Coordinator: Plans promotional events and brand experiences.
5. Media Planning & Buying
- Media Planner: Determines the best media platforms for advertising campaigns.
- Media Buyer: Purchases ad space and negotiates with media outlets.
6. Crisis & Reputation Management
- Crisis Communication Specialist: Manages organizational responses during public crises.
- Reputation Manager: Monitors and improves public perception of a brand or individual.
7. Government, NGOs & International Organizations
- Public Affairs Officer: Manages communication for government agencies or international institutions.
- Advocacy and Campaign Officer: Designs public awareness campaigns for NGOs.
- Communication Consultant: Advises on public strategies for social or political campaigns.
8. Academic & Research Fields
- Communication Researcher: Studies media impact, public opinion, and advertising effectiveness.
- Lecturer / Academic Assistant: Works in universities or research institutions.
Freelance & Entrepreneurship
- Freelance PR Consultant: Offers independent strategic communication services.
- Creative Agency Owner: Starts an agency in PR, digital media, or branding.
- Influencer Relations Specialist: Manages partnerships with digital influencers.
Istanbul Medipol University, established in 2009, has swiftly emerged as a leading foundation university in Türkiye, attracting nearly 50,000 students, including over 12,000 from more than 100 countries. Strategically located in Istanbul—with campuses in historic Golden Horn and modern Kavacık—the university bridges Europe and Asia, offering students a unique blend of multicultural vibrancy and academic rigor.
Pros for Students
1. Academically Accredited & Globally Recognized
- Over 74 undergraduate and numerous graduate programs across 12 faculties, with 24 English-taught offerings.
- Medical and pharmacy schools have national accreditation; engineering programs hold international EUR-ACE/MÜDEK accreditation; the affiliated hospital is JCI-certified, all ensuring global recognition and quality.
2. Cutting-Edge Research & Innovation Environment
Students benefit from state-of-the-art research infrastructure:
- SABITA Institute and REMER Center provide advanced facilities in biomedical engineering, neuroscience, and regenerative medicine.
- Over 20 research centers and 100+ laboratories support high-impact projects, patents, and EU/national funding pipelines.
3. Vibrant Student Life & Professional Growth
- More than 100 student clubs—ranging from robotics and wellness to cultural and entrepreneurial groups—ensure comprehensive personal development.
- Modern campuses include libraries, fitness centers, cafes, and performance spaces, fostering both community and wellness.
- The Career Center and Technology Transfer Office link students with internships, career fairs, entrepreneurship events, and TechnoFEST.
4. International Exposure & Support Services
- Erasmus+ and bilateral agreements with 88+ global universities (e.g., ASU, UPenn, UCSD, UCI) facilitate student and faculty mobility.
- Membership in UN Academic Impact (2023) underlines IMU’s global academic commitment.
- Dedicated preparatory programs in English and Turkish ensure academic readiness; the International Office supports visa, housing, and cultural integration at medipol.edu.tr.
5. Prime Location in Istanbul
- Campuses in both Kavacık (Asian side) and Golden Horn (European side) combine historic charm with urban modernity.
- Students enjoy low-cost public transport, rich cultural heritage sites like Hagia Sophia and Topkapı, and easy access to internships and work opportunities in Turkey’s commercial hub.
6. Strong Focus on Health Sciences and Clinical Training
- Medipol Mega University Hospital—the largest private hospital complex in Türkiye—offers over 800 beds, robotic surgery, and specialized clinics, providing unparalleled clinical exposure.
- Many students engage in internships and clinical rotations directly within university-associated hospitals.