M.A. Luxury, Fashion & Sales Management
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 1,080 / per month *
STUDY FORMAT
On-Campus
* • Monthly payments are also possible • Enroll in this program now until by March 15 (for studies starting in fall) and get a 1,500 Euro fee discount.
Key Summary
Introduction
The Luxury Fasion and Brand Management Master combines business management knowledge with different focal points, which qualify for activities in marketing, trade, purchasing, or sales in the luxury and consumer goods industry.
In addition to project work and excursions, the Master of Fashion and Sales Management also includes a twelve-week practical phase. The majority of their lecturers have practical experience and work in companies such as Montblanc, Hugo Boss, and Procter & Gamble.
In addition to practical relevance, internationality plays an important role in the Fashion Master. Your studies in Luxury Management include
- an integrated semester abroad at one of around 190 partner universities - e.g. in the fashion hotspotsParis, Milan or New York,
- on request a second international degree (Double Degree) at a partner university and
- an intensive training of your English skills. Depending on the campus, you will study 100% in English.
All ISM study programs are internationally AACSB-accredited.
Shorten your study period to three semesters with the Fast Track option
With the option "Fast Track" the semester abroad of your studies can be omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters. Prerequisite is: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master).
Earn an International Double Degree
At ISM you can earn an international double degree in Marketing. In addition to your ISM Master's degree, you will receive a second, internationally recognized Master's degree. Depending on the partner university, this is even possible as part of an integrated semester abroad, allowing you to earn two Master's degrees in just two or two and a half years.
Apply early and enjoy study fee discounts
You can apply now for the fall 2025 studies and enjoy an 1,500 Euro fee discount. The ISM admission test is valid for 1 year and the admission process is free of charge!
Important deadlines:
- Early Bird Discount: Enroll in this program by March 15 and get a 1,500 Euro fee discount for the programs starting in fall.
- Last Call Discount: Enroll in this program by June 15 (for studies starting in fall) and get a 500 Euro fee discount.
Applicants who need a study visa for Germany please apply no later than:
- July 15th for all programs starting in the fall term
- If your country required an APS process before getting visa, please apply even before this date in order to make sure you make it on time for your studies in Germany.
Admissions
Scholarships and Funding
The ISM offers different grants and scholarships. For details on scholarships, please contact the institute.
Curriculum
Semester One
Fundamentals of Luxury & Fashion Management
- Strategies, Markets & Players
- Consumer Behaviour
- Trademark Law & Copyright
Brand Management
- Brand Identity, Value & Pricing
- Brand Architecture
- Luxury Brand Communication, Media Planning & Controlling
Design & Operation Management
- Industrial & Product Design
- Luxury & Fashion Buying
- Supply Chain & Operations Management
Marketing Research
- Qualitative Market Research
- Advanced (quantitative) Market Research
- Marketing Analytics & Data-driven Marketing
Sales Management
- Sales Performance Management
- E-Tailing
- Recruitment & Training Strategies
Work placement
Semester Two
Customer Experience Management
- CRM & Clienteling
- Architecture, Interior Design & Merchandising
- Creativity, Art & Luxury Event Management
Leadership Skills
- Corporate Governance & Business Ethics
- Negotiation, Communication & Executive Presentations
- Cross-Cultural Leadership
New Luxury Management
- Developing New Luxury Models: Design Thinking Method
- Digital Luxury
- Sustainable Luxury
Market Research Project/Case
Semester Three
Semester abroad
Semester Four
MASTER'S THESIS
Program Outcome
Master of Arts
Program Tuition Fee
Career Opportunities
The fashion industry is colorful, and diverse and offers you numerous fields of application after your master's degree. In addition to creative designs, fashion requires above all experts in customer needs and economic processes. As a fashion manager, for example, you will be responsible for the marketing of brands and designs, and as a retail manager, you will be responsible for managing branches and stores.
You can decide for yourself in which area you want to work after your studies by choosing individual specializations such as brand communication, supply chain management, digital marketing, or market and consumer psychology. During your studies, you will get to know various jobs and departments in the luxury fashion business through internships and many practical projects.
After graduation, you will be a versatile specialist and manager for powerful fashion brands and companies. You can start your career thanks to your profound know-how in business administration and specialist knowledge in many areas of fashion and consumer goods, such as:
- Brand management, product development or product management
- Trend scouting (international fashion and lifestyle trends)
- Store management marketing and e-commerce
- Merchandising
- Procurement
- Logistics
- etc.
After graduation, you will find job opportunities in the fashion business that match your acquired skills at manufacturers, retail companies, or agencies. Typical jobs include fashion manager, product manager, sales manager, store manager, marketing manager, digital manager, and social media manager, etc.
Graduates of this program started their careers in well-known companies such as:
- Cartier
- Hublot
- Bulgari
- Christian Dior Couture
- Gucci
- BMW
- Porsche
- Loreal
- Gebrüder Heinemann
- Beiersdorf
- PUMA
- LVMH Perfumes & Cosmetics
- Louis Vuitton
- Accenture
- Deloitte
- Chanel ... and many more!
Accreditations
Program delivery
The Master Fashion Management is carried out in three semesters plus the practice-oriented Master thesis. In the first semester, you will get to know different sales structures, and also the right choice of real estate for your retail strategy. Pricing and product development of luxury goods also play a role at the beginning of your studies. Modules from the areas of customer relationship management, brand management, and design management are built on this.
You will spend the third semester of your Master's in Fashion Management at a foreign university that cooperates closely with ISM in order to shed light on the international perspective of the subject and promote intercultural skills.
The course is rounded off by a practical phase and practical projects integrated into the lectures.
In addition to practical relevance, internationality plays an important role in the Fashion Master's. Your studies in Luxury Management include
- An integrated semester abroad at one of around 190 partner universities- e.g. in the fashion hot spots Paris, Milan, or New York
- On request a second international degree (Double Degree) at a partner university and
- Intensive training of your English skills. Depending on the campus, you will study 100% in English