International School of Management (ISM)
M.A. Digital Marketing Management (Distance Learning)
- Dortmund, Germany
- Munich, Germany
BSc
DURATION
4 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 520 / per month
STUDY FORMAT
Distance Learning
Key Summary
About: The M.A. Digital Marketing Management (distance learning) at The International School of Management (ISM) is an English-language Master’s programme that teaches digital marketing strategies, influencer marketing, SEO and SEA, and a 360-degree view of the marketing process. The programme combines practical projects and live expert sessions to deliver applied skills, and it’s offered by ISM, an AACSB-accredited private German university of applied sciences with seven campuses and about 3,500 students.
Career Outcomes: You’ll gain strategic, data-driven skills to plan and optimize campaigns. Graduates can work as digital marketing manager, SEO/SEM specialist, social media manager, content strategist, paid media analyst roles.
In the English-language Master’s program in Digital Marketing Management, you will acquire comprehensive knowledge of the online business landscape—ranging from digital marketing strategies and influencer marketing to SEO and SEA. While the program focuses on digital marketing channels, it also ensures you maintain a holistic, 360-degree view of the entire marketing process. Furthermore, the program offers a strong practical component through real-world projects and live sessions, where experts introduce current topics and insights.
Exemplary study plan for full-time distance learning
1st Semester:
- Applied Statistics & Advanced Market Research (10 ECTS)
- Digital Marketing Strategy & Planing (10 ECTS)
- Digital Customer Experience (5 ECTS) live seminar
- Leadership (5 ECTS) live seminar
2nd Semester:
- Innovation & Strategic Management (10 ECTS)
- Digital Communication (10 ECTS)
- Digital Marketing Tools (5 ECTS) live seminar
- Digital Bootcamp (5 ECTS)
3rd Semester:
- Ethics & Law (10 ECTS)
- Negotation & Consulting (5 ECTS)
- Research & Consulting Project (10 ECTS)
Elective subjects:
- Essentials of Digital Communication (5 ECTS) OR
- Digital Marketing Tools (5 ECTS)
4th Semester:
- Master's Thesis (30 ECTS)
The ISM is Top-Ranked and Unlimitedly State-Approved
The ISM University is state-accreddited unlimitedly and all study programs bear the seal of quality of the Accreditation Council and the FIBAA. The quality of the education is confirmed by HR managers, ISM students and alumni and the presence in numerous rankings where ISM consistently occupies top positions since many years, such as the CHE University Ranking, Universum, Trendence and U-Multirank, especially in areas such as:
- Internationality,
- Support at the beginning of the studies
- Graduation in due course
- Professional experience and contact to professional practice,
- Student mobility,
- International academic staff,
- Foreign language taught bachelor and master programs, etc.
The ISM offers different grants and scholarships, including partial and some full scholarships. Other study financing options are available from third parties.
If you would like to apply for an ISM scholarship, applications can be submitted with an already-passed ISM admission test for the
- Upcoming summer semester from November 15 until December 15
- Upcoming winter semester from May 15 until June 15.
An online master’s in digital marketing gives you the strategic and creative expertise needed to help brands succeed in today’s fast-changing digital landscape. The programme combines data-driven marketing insights with innovative communication techniques, enabling you to understand target audiences, optimise campaigns, and design effective multi-channel strategies. You’ll explore digital consumer behaviour, content creation, marketing analytics, and paid media management, while strengthening your ability to plan and implement impactful digital initiatives.
As a modern master’s in digital marketing delivered via distance learning, the programme emphasises practical application and emerging industry trends, preparing you to shape online communication and lead digital strategies. You’ll graduate equipped to manage global campaigns and create meaningful engagement in an increasingly competitive digital environment.