ISM University of Management and Economics

Bachelor in Business Management and Marketing

1st year

1st semester

• Applied Mathematics for Social Sciences (FUN114)
• Logical Argumentation (MNG241)
• Marketing Principles (MNG103)
• Principles of Finance (FIN114)
• Principles of Economics, Business, and Management (MNG101)
• Academic Writing and Presentation Skills (HUM108)

2nd semester

• Financial Accounting (FIN101)
• Organizational Behavior (MNG107)
• Microeconomics (ECO101)
• Quantitative Decision Making (FUN118)
• Elective course

2nd year

1st semester

• Business Ethics and Sustainability (MNG239)
• Statistical Data Analysis (FUN107)
• Consumers Behaviour (MNG106)
• E-Commerce (MNG154)
• Macroeconomics (ECO102)

2nd semester

• Advertising and Sales Promotion (MNG245)
• Corporate Governence and Business Law (MNG240)
• Neuromarketing (MNG238)
• Business Research Methods (MNG165)
• Entrepreneurship (MNG110)

3rd year

1st semester

• Project Management (MNG163)
• Customer Relationship Management (MNG244)
• Digital Marketing (MNG234)
• Strategic Management (MNG109)

2nd semester

• Elective courses

4th year

1st semester

• Internship (MNG144)
• Bachelor Thesis (MNG120)

After graduation you will be able to answer these questions:

• What are the trends in consumer behavior in this industry? How to increase user value? How to measure the impact of a marketing campaign on sales results? How to motivate teams? - Multinational companies, corporations, service centers
• How to optimize processes? How to create a responsive website? - Government institutions
• How to reduce customer acquisition costs? How do I increase my conversion rate? How to use social media for marketing purposes? - Businesses, start-ups
• How to create a sustainable business model? What keywords to use in content marketing? What digital marketing tools to choose? What is the best way to increase website traffic? - Organizations from culture to environmental protection

Facts

• 25% on average higher salary compared to graduates of other LT universities
• Data: Lithuanian Government Strategic analysis center, graduates of economy, finance and management, 2019
  • Data: Lithuanian Government Strategic analysis center, graduates of economy, finance and management, 2019
• 1940 € average salary after tax 2-3 years after graduation
• Survey of ISM graduates 2022
  • Survey of ISM graduates 2022
• 98% graduates would recommend studies at ISM to friends or family
• 98% graduates are employed in their study field
• 60% lecturers from abroad
• Every 3rd graduate owns a business

After graduation, you will be able to:

• Explain the influence of the internal and external environment on business organizations. Collect, analyze, and interpret data needed to solve business problems.
• Predict digital marketing trends, develop a digital marketing strategy and marketing communication plan.
• Improve, plan, organize and evaluate the management and marketing activities of organizations. Identify, analyze and evaluate business opportunities for new start-ups and existing companies in national and international markets.
• Apply knowledge of management, marketing, organizational behavior, economics, finance, and ethical principles in business practice. Communicate and work effectively in intercultural and interdisciplinary teams.
• Develop self-learning skills necessary to continue studies at a higher level of studies and professional activities.

Career opportunities

The program specializes in marketing, thus, you will have the necessary tools for starting your own business, as well as a career in a local or international company.

What can you be after the graduation?

• Head of Marketing
• Sales Manager
• Business Consultant
• Social networking specialist
• Project manager
• Content Creator
• Start your own business
• Head of advertising creation