ISEG Business And Finance School - school of management
MBA Marketing, Brand Management and Innovation

Paris, France
Bordeaux, France

DEGREE TYPE

MBA

DURATION

LANGUAGES

French

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2025

STUDY FORMAT

On-Campus

Key Summary

About : The MBA in Marketing, Brand Management and Innovation offers a comprehensive curriculum focusing on strategic marketing principles, brand building, and innovative practices. This program equips students with essential skills in market analytics, brand strategy, and new product development. The course typically spans one year and combines theoretical knowledge with practical applications through projects and case studies.

Career Outcomes : Graduates can pursue diverse roles such as marketing manager, brand strategist, or product development lead. There's also potential for advancement to positions like chief marketing officer or entrepreneurship in startup ventures. This degree prepares students to tackle challenging marketing landscapes across various industries.

MBA Marketing, Brand Management, and Innovation to familiarize you with the new marketing functions centred on the precise knowledge of the customers' expectations and the approaches of marketing innovation to differentiate itself from its competitors, gain new markets, and ensure its sustainability.

Skills:

Develop operational marketing tools compatible with the business development plan

Develop a global and experiential approach to serve the brand and its customers

Manage projects related to the digital transformation of the company

Evaluate performance and deviations from the objectives of managed units

Careers:

Product/brand manager, brand manager, relationship marketing manager, innovation project manager, operational manager, CRM manager.

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