Master in Sports Management and Legal Skills with F.C. Barcelona
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Blended, Distance Learning, On-Campus
Key Summary
Introduction
With a faculty composed of some of the most renowned professionals in the international sports industry, this master’s degree equips students with the knowledge and skills necessary to excel as sports managers, providing a solid legal foundation and a global perspective on the sector..
The association with Barça Innovation Hub, part of F.C. Barcelona, offers students a comprehensive and in-depth understanding of various sports disciplines. It provides them with direct insights from top professionals working at the highest level in the industry.
The Master’s includes an optional sports week in Switzerland, where you will visit FIFA headquarters and FIFA Museum, Olympic Museum, IIHF, FIM ,FIBA, CAS, Barça Academy in Zurich). Students will attend a graduation ceremony and cocktail reception on the last day. They will all receive diploma and academic transcript.
Gallery
Curriculum
Sports Governance
- The structure and organization of sport entities (IOC, Sport Accord, International sports federations –FIFA-, national federations, professional leagues, US system v. European system, athlete unions)
- FC Barcelona Introduction
- Good Governance and Reputation Management
General Management of Sports Entities
- Strategic planning
- Organization and management
- Risk management
- Human resources
- Leadership in sports
- Change and transitional management in sports
- Management of sports facilities
- Motivation in the frame of the structural organization
Marketing, Sponsorship and Communication in Sports
- General concepts of marketing. Scope. Strategies. Markets
- Sports marketing. Definition. The industry. The Athletes. Sports entities.
- Brand management. Image rights
- Asset listing, commercial valuation & market research
- Kit suppliers
- Media rights (TV, radio, internet).
- Marketing plan. Marketing agencies
- Sports facilities. Stadia and services
- Sponsorship
- Communication in sport
- Ambush marketing
Finance And Accounting in Sports
- Finance Direction of clubs
- Accounting
- Financial analysis
- Income management / Asset management of clubs
- Image rights
- Corporate finance of clubs
Law in Sports
- Focus in Football Regulations: contracts, transfers, etc.
- Dispute resolution mechanisms (FIFA, TAS, BAT)
- Disciplinary and ethics in sports
- Club’s Licensing and Financial Fair play
- Intermediation: player, coach, and club representation
- Integrity and doping
- Intellectual Property
Digital Transformation in Sports
- e-Sports
- Data Analysis
- Business Intelligence
- Digital content and fan engagement v. monetization
Organizations of Competitions and Events
- Organizing a sports event. Planning and task control
- Finances and management of a sports event. Budget control. Income and expenses
- Human resources. Teamwork. Leadership. Volunteers management.
- Key areas in a sports event: logistics and suppliers. Ceremonies and protocol. Marketing and sponsorship. Image, communication, and press. Security and access controls
- Legal Aspects of Sports Activity and Events
Corporate Social Responsibility
- Sustainability and External Relations:
- Labour Regulations
- General principles and employment relationships in football
- Corporate foundations, the soul of companies
Sports Governance & Social Impact of Sports
- Liability in Sports
- Governance in Sport
- Diplomacy in Sport
Strategy & Innovation in Sports
- Innovation in Sports
- New revenue streams
- Global Expansion
- International Affairs
- Compliance in Sports
- Sports & entertainment
Career Opportunities
- Management of sports entities
- Law firms
- Sports agent
- Sports consultancy
- Sports equipment industry
- Sports Centres
- Federations, leagues, clubs and associations
- Public administration
- Training and education
- Management in sports services companies
- Organization of sports events
Faculty
English Language Requirements
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Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.