ISDE Law Business School

Master in Sports Management and Legal Skills with F.C. Barcelona

Phase one: Academic:

• One academic semester in the classroom, dedicated to practical classes with outstanding professionals of the sector.
• Classes from Monday to Thursday, in the afternoon.
• Some mornings per week students will attend conferences and practical sessions in offices and institutions collaborating with ISDE, with offices in the city of Barcelona.
• Fridays dedicated to personal study, group work and workshops.
• The Master in Sports Management & Legal Skills with Barça Innovation Hub includes an educational stay in Switzerland, visiting the most important international sports institutions and some of the specialized firms, located in that country.

Second phase: Integration in internships:

• Compulsory phase. Between 3 to 6 months in law firms, clubs or sports institutions.

1. SPORTS GOVERNANCE

• The structure and organization of sport entities (IOC, Sport Accord, International sports federations –FIFA-, national federations, professional leagues, US system v. European system, athlete unions)
• FC Barcelona Introduction
• Good Governance and Reputation Management

2. GENERAL MANAGEMENT OF SPORTS ENTITIES

• Strategic planning
• Organization and management
• Risk management
• Human resources
• Leadership in sports
• Change and transitional management in sports
• Management of sports facilities
• Motivation in the frame of the structural organization

3. MARKETING, SPONSORSHIP AND COMMUNICATION IN SPORTS

• General concepts of marketing. Scope. Strategies. Markets
• Sports marketing. Definition. The industry. The Athletes. Sports entities.
• Brand management. Image rights
• Asset listing, commercial valuation & market research
• Kit suppliers
• Media rights (TV, radio, internet).
• Marketing plan. Marketing agencies
• Sports facilities. Stadia and services
• Sponsorship
• Communication in sport
• Ambush marketing

4. FINANCE AND ACCOUNTING IN SPORTS

• Finance Direction of clubs
• Accounting
• Financial analysis
• Income management / Asset management of clubs
• Image rights
• Corporate finance of clubs

5. LAW IN SPORTS

• Focus in Football Regulations: contracts, transfers, etc.
• Dispute resolution mechanisms (FIFA, TAS, BAT)
• Disciplinary and ethics in sports
• Club’s Licensing and Financial Fair play
• Intermediation: player, coach, and club representation
• Integrity and doping
• Intellectual Property

6. DIGITAL TRANSFORMATION IN SPORTS

• e-Sports
• Data Analysis
• Business Intelligence
• Digital content and fan engagement v. monetization

7. ORGANIZATIONS OF COMPETITIONS AND EVENTS

• Organizing a sports event. Planning and task control
• Finances and management of a sports event. Budget control. Income and expenses
• Human resources. Teamwork. Leadership. Volunteers management.
• Key areas in a sports event: logistics and suppliers. Ceremonies and protocol. Marketing and sponsorship. Image, communication, and press. Security and access controls
• Legal Aspects of Sports Activity and Events

8. CORPORATE SOCIAL RESPONSIBILITY

• Sustainability and External Relations:
• Labour Regulations
• General principles and employment relationships in football
• Corporate foundations, the soul of companies

9. SPORTS GOVERNANCE & SOCIAL IMPACT OF SPORTS

• Liability in Sports
• Governance in Sport
• Diplomacy in Sport

10. STRATEGY & INNOVATION IN SPORTS

• Innovation in Sports
• New revenue streams
• Global Expansion
• International Affairs
• Compliance in Sports
• Sports & entertainment

• Management of sports entities
• Law firms
• Sports agent
• Sports consultancy
• Sports equipment industry
• Sports Centres
• Federations, leagues, clubs and associations
• Public administration
• Training and education
• Management in sports services companies
• Organization of sports events