Nice, France
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 11,000 / per year **
STUDY FORMAT
On-Campus
* once you have pre-registered at myisart.com, the school will contact you to propose a date for the admissions tests and interview
** registration fees: €450/year
Key Summary
Open Days
Open Days on our Paris, Nice & Montreal campuses
Introduction
Imagine and deploy the launch strategy for an innovative digital product.
The program is taught in English
- Gain expert knowledge of the strategic development of an innovative product
- Project-based learning, using real cases from the Creative School
- Develop your network in the games industry
- Teaching staff are experts in the video game industry
- Industry experience available to all students through placements in the video games industry
Course Overview
Strategic management of an innovative product:
- Create and implement a business plan
- Build an effective organization to launch and maintain a product
- Introduction to change management
- Fundamentals of the digital economy
- Manage a multidisciplinary international team
The RNCP Level 7 title "Creative Strategy Manager" is delivered at the end of the studies, based on the results obtained.
This Master's Degree validates the acquisition of business skills (hard skills), social skills (soft skills) and professional integration.
Gallery
Admissions
Curriculum
Year 1
- Business
User acquisition (methods, tools) | Business strategy and negotiations | AAA game business model
- Entrepreneurship
- Publishing
GaaS lifecycle | Milestone deliverables | Cross-promotions, license negotiations
- Marketing
Economic geography | E-sports | Brand identity | Storytelling | Guerilla & Disruptive marketing | Marketing as LiveOps
- Project management & management
Entrepreneurship | Finance & Control | Management & Production | Legal
- Personal and professional development
Human resources | Professional project | Culture & Intelligence
- Sports activities and associations
- Professional integration support
- Projects and case studies
LiveOps plan for a game
Digital transformation
A/B Testing / Focus groups
Business Game, etc.
- Internship / Work experience
International exchange or internship (13 weeks)
Year 2
- Business
Market analysis | Strategic BizDev | Business plan for a free-to-play game | Mastering sustainable development issues
- Entrepreneurship
- Publishing
LiveOps plan - case study
- Marketing
Economic geography | Purpose-driven marketing | Guerilla marketing | Zero dollar marketing | Disruptive marketing
- Project management & management
Digital transformation | Dynamics of business creation | History of innovation through video games | Family business | Start-up and scale-up
- Personal and professional development
Human resources | Professional project | Culture & Intelligence
- Sports activities and associations
- Professional integration support
- Projects and case studies
Editorial campaign for a game
User Acquisition
Disruptive marketing
Commercial negotiations
Creation and management of a start-up, etc.
- Internship / Work experience
Internship (16 weeks)
Industry Placement
- A compulsory 4-month placement in 1st year.
Suggested roles: Assistant Data Project Manager, Assistant Product Owner, Associate Brand Manager, Associate Marketing Manager, Junior Sales Manager, Junior Business Development Manager - A compulsory 6-month placement in 2nd year.
Suggested roles: Data Project Manager, User Acquisition Manager, Operations Manager, Product Owner, Business Owner, Brand Manager, Product Manager (including Live Ops), Project Manager, Line Producer, Creative Manager
How You Are Assessed
- Course work
- Group work
- Project work
- Examinations
- Professional placement report
The weighting of these components varies according to the module. Coursework is typically between 2,500 and 6,000 words in length, and exams are usually held at the end of the module in January and May/June
Rankings
Ranked No2 in the World
source: GAMEducation
Program Outcome
Skills developed
- Innovative product marketing strategy
- Innovative product project management
- Innovative product sales development
- Manage the promotional strategy for a game studio or publisher
- Make creative and commercial decisions based on data from ISART CREATIVE games
- Understanding of all facets of the games industry pipeline from production to publishing
Program Tuition Fee
Career Opportunities
- Data Project Manager
- User Acquisition Manager
- Operations Manager
- Product Owner
- Business Owner
- Brand Manager
- Product Manager (including Live Ops)
- Project Manager
- Line Producer
- Creative Manager
- Product Manager
- Publishing Manager
- Marketing Director