Diploma of Social Media Marketing
Adelaide, Australia
Diploma
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
STUDY FORMAT
On-Campus
Key Summary
About: The Diploma of Social Media Marketing at Ironwood teaches social media and digital marketing skills for roles such as digital and social media manager. It covers evaluating business, operational and marketing strategies for social media, using channels effectively, and applying key performance indicators (KPIs) to monitor and improve quality, cost and time.
Career Outcomes: Graduates can work as digital marketing manager, social media manager, content strategist, community manager, marketing coordinator, social media analyst and similar roles in agencies, in-house teams, nonprofits and startups. Skills include channel selection, KPI tracking, performance optimization, audience engagement and content planning and brand engagement.
This Diploma of Social Media Marketing aims to provide graduates with social media and digital marketing knowledge and skills required to perform the following functions associated with roles such as digital manager and social media marketing manager. Will provide graduates with the knowledge and skills required to perform the following functions associated with these roles: Review and evaluate the existing business, operational, and marketing strategies and their applicability to social media. Understand the benefits of each social media channel and how to use these channels to benefit the organization.
Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.
