Master in Marketing Management
- Lisbon, Portugal
- Porto, Portugal
Master degree
DURATION
4 semesters
LANGUAGES
Portuguese
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: IPAM’s Master in Marketing Management mixes theory and practice with faculty who have business experience and company partnerships. You’ll solve real company cases, use marketing and management simulators, attend company visits and specialist seminars, and join employability workshops. The course builds skills in marketing strategy, consumer insights, digital marketing, analytics and business research. Students worked with Accenture, DHL, Havaianas and McDonald’s.
Career Outcomes: Around 85% of curricular units use company projects. You’ll develop skills for roles like Marketing Manager, Marketing Analyst, Brand Analyst, Customer Relationship Manager, Market Research Analyst and careers in consultancy, digital agencies, product management, CRM teams.
The Master in Marketing Management prepares the student to respond to the business ecosystem in a 4.0 era, through the development of research skills and the application of the fundamentals of Marketing to the reality of organizations. This learning takes place in an environment strongly linked to companies.
Main benefits
- Application of Marketing knowledge in solving real cases, in partnership with national and international companies.
- Use of Management and Marketing simulators, in order to solve problems and make decisions.
- Focus on developing business research and marketing skills.
- Encouraging participation in national and international university contests, such as L'Oreal Brandstorm, EDP University Challenge, Junior Achievement and Google Online Marketing Challenge
- Visiting companies and classes taught by professionals in the business environment are a common practice throughout the program.
- Seminars on topical topics in Marketing given by specialists and market professionals.
- Highly qualified faculty, composed of doctoral professors and specialists in the field of marketing management, with close ties and with successful experiences in the corporate world.
- Employability workshops and development of a personal communication and media training plan.
Companies
Most curricular units are based on solving a marketing case of national or international companies.
It is a unique opportunity to put into practice, in a real context, the theoretical foundations acquired in the classroom.
In the last editions of the Masters, students had the opportunity to work with institutions such as: Accenture, Chicco, Concentra, DHL, Aga Khan Foundation, Havaianas, Kidzania, Leroy Merlin, Melissa, McDonald's, Compal Veggie, MAAT, Oracle, SMEG, Toys R Us, Wonderland Lisboa, among other renowned brands.
