Degree in Marketing Management
DURATION
6 Semesters
LANGUAGES
Portuguese
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
This degree aims to develop the essential skills for a role in marketing.
Throughout the course, students carry out projects in partnership with companies, respond to real business challenges, participate in IPAM national and international marketing contests, attend classes taught by companies and visit some organizations to learn about the professional reality of a manager Of marketing.
Students also have the opportunity to prepare for Digital Marketing certifications: Hubspot, Google, Facebook, Instagram, Linkedin, which allows them to absorb an area of marketing so fundamental today.
Companies
85% of the curricular units are based on the resolution of real cases of national or international companies. It is a unique opportunity to put into practice, in a real context, the theoretical foundations acquired in the classroom.
In the last editions of the Degree, students had the opportunity to work with renowned brands such as: AKI, Arcadia - Casa de Chocolate Porto, Chicco, Kidzania, Fidelidade, Aga Khan Foundation, Casa Ronald McDonald Foundation, Google, H3, IKEA Matosinhos, Leroy Merlin, McDonald's, Oceanรกrio, Rock in Rio, SONAE, Staples, Starbucks, TVI, among others.
International experience
IPAM cooperation protocols with more than 50 international educational institutions, allowing students to undertake a period of international mobility, inside or outside the European continent.
Admissions
Curriculum
Consult the structure of the curriculum - Degree in Marketing Management - Lisbon and Degree in Marketing Management - Porto
1st Semester
- Fundamentals of Marketing
- Investigation and Research Methods
- Business Language and Presentation
- Culture, Ideology and Market
- Management Fundamentals
2nd Semester
- Marketing
- Company Economics
- Consumer behavior
- Descriptive statistics
- Marketing and Consumer Laboratory A
3rd Semester
- Communication Management
- Market studies
- Product Management
- Economics and International Business
- Forecast Methods
4th Semester
- Organizational behavior
- publicity
- Price Management
- Management Accounting
- Marketing and Consumer Laboratory B
5th Semester
- Group Dynamics and Animation
- Distribution Channel Management
- Sales management
- Financial management
- Marketing plan
6th Semester
- Buying and Selling Behavior
- Information systems
- People Management
- Internship in Marketing or Consumer
Gallery
Career Opportunities
Companies -- Degree in Marketing Management - Lisbon
Around 85% of the curricular units are based on solving a marketing case for national or international companies.
This is a unique opportunity to put into practice, in a real context, the theoretical foundations acquired in the classroom.
In the last editions of the Degree, students had the opportunity to work with renowned brands such as: AKI, Arcadia - Casa de Chocolate Porto, Chicco, Kidzania, Fidelidade, Fundaรงรฃo Aga Khan, Fundaรงรฃo Casa Ronald McDonald, Google, H3, IKEA Matosinhos, Leroy Merlin, McDonald's, Oceanรกrio, Rock in Rio, SONAE, Staples, Starbucks, TVI, among others.
- Marketing Department
- Commercial Director
- Social Media and Social Selling Functions
- Product/Service/Market Management;
- Management of trade marketing, direct marketing, merchandising;
- Responsible for internal communication in organizations;
- Sales roles, such as Account Management or Account Executive
- Web-Marketing / e-commerce;
- Marketing assistant,
- Communication and image assistant;
- Events
- Market Research Technician;
- Responsible for consumer relations.
Partners - Degree in Marketing Management - Porto
85% of the curricular units are based on the resolution of real cases from national or international companies. This is a unique opportunity to put into practice, in a real context, the theoretical foundations acquired in the classroom.
In the last editions of the Degree, students had the opportunity to work with renowned brands such as: AKI, Arcadia - Casa de Chocolate Porto, Chicco, Kidzania, Fidelidade, Fundaรงรฃo Aga Khan, Fundaรงรฃo Casa Ronald McDonald, Google, H3, IKEA Matosinhos, Leroy Merlin, McDonald's, Oceanรกrio, Rock in Rio, SONAE, Staples, Starbucks, TVI, among others.
- Product / Service / Market Management
- Marketing director
- Commercial director
- Sales roles such as Account Management or Account Executive
- Social Media and Social Selling Functions
- Web-marketing / E-commerce
- Marketing assistant
- Communication and Image Assistant
- Market Research Technician
- Responsible for Customer Relations
- Trade Marketing, Direct Marketing and Merchandising Management