Online
DURATION
12 up to 18 Months
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 13,500 / per year *
STUDY FORMAT
Distance Learning
* 18-month course, if paid in cash | €9 500: 12-month course, if paid in cash
Key Summary
Introduction
Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programmes online, look up product reviews before buying and make use of social media to submit and read reviews*. This trend is certainly going to keep growing, and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.
Digital marketing encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (web marketing), but also those linked to mobile telephones, tablets, geo-tracking and other applications. You will learn about all of this if you choose to study an online digital marketing course with IPAG.
Even though it is inseparable from and runs alongside offline or “traditional" marketing, digital marketing differs in many aspects that offer a real breakthrough and a new paradigm. A few examples of this include closer and more direct relations with consumers, often in real time, performance marketing, based on economies of scale, and, of course, the use of data, tracking and algorithms.
The MSc Digital Marketing & Data Analysis is a programme accredited by the Conférence des grandes écoles.
Admissions
Curriculum
This programme will enable you to analyse data and develop an appropriate marketing strategy.
Common Core Programme
- Block 1 - Analysis and deployment of the company's global strategy at the level of an operational unit
- Block 2 - Steering the activities of the operational unit
- Block 3 - Management of the digital transformation
- Block 4 - Monitoring, forecasting and public relations
- Block 5 - Management of People and Organisations
Expertises Programme
- Programming python
- Machine Learning
- Text data extraction and management
- Databases - big data
- Business intelligence
- Web tools and interfaces
- Digital Economy
- Webmarketing
- Digital Foresight
- CRM and Marketing
- Professional certification GOOGLE analytics
- Project management
- Business Ethics and CSR
- Research and dissertation methodology
- Strategic Management
Soft Skills Course
This course is dedicated to employability and the development of behavioural skills often essential for the role of a manager.
After completing a skills assessment with a professional, you will take part in different workshops, depending on your profile: job hunting, writing your CV, writing cover letters, preparing for a job interview or annual appraisal, negotiating or re-negotiating your salary, etc. These are all designed to help you in your new job and, generally, to develop your career.
Case studies
The MSc course is punctuated with case studies, often in the form of business games, developed by major companies. Thanks to these simulations, you will become more familiar with certain situations that you will face throughout your career.
Program Tuition Fee
Career Opportunities
- Digital Project Manager
- Traffic Manager
- RTB Media Trader
- Data analyst & Marketing Data Consultant
- Key Account Manager
- Digital Product Manager
- Market Research Project Manager
- Brand Manager
- Marketing Manager
- Product Manager
- Advertising Account Manager
- Market Research Analyst (Consumer Insights Manager)
- Competitive Insights Research Manager
- User Experience Research Manager
- Market Intelligence Manager
- Shopper Marketing Manager
- Web And Data Analyst
- Digital Insights Strategist
English Language Requirements
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