Online MSc in Digital Marketing and Data Analysis

Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programs online, look up product reviews before buying, and make use of social media to submit and read reviews*. This trend is certainly going to keep growing and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.

Online MSc in Digital Marketing and Data Analysis encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (web marketing), but also those linked to mobile telephones, tablets, geo-tracking, and other applications. You will learn about all of this if you choose to study an online digital marketing course with IPAG.

Even though it is inseparable from and runs alongside offline or “traditional" marketing, digital marketing differs in many aspects that offer a real breakthrough and a new paradigm. A few examples of this include closer and more direct relations with consumers, often in real-time, performance marketing, based on economies of scale, and of course, the use of data, tracking, and algorithms.

Our Online MSc in Digital Marketing and Data Analysis Course is an online program that aims to train the marketing professionals of tomorrow, capable of defining a digital strategy using the solid foundations of data analysis and mastery of the ethical issues surrounding the protection and use of personal data.

Inspired by the traditional English-speaking university model, the Master of Science, more commonly known as an MSc, totals a 5-year degree, with the Masters generally being obtained in just over a year, and is aimed at holders of a 3-year degree, at least. Upon graduating from our Online MSc in Digital Marketing and Data Analysis, students will often reap the rewards of much greater employability, due to the weight and prestige that Master of Science holds in the eyes of employers. This is an added reason for you to study for an online master's at IPAG.

The Masters of Science (or MSc) awarded by IPAG combines the academic and scientific requirements of this online Digital Marketing degree with the school's values and objectives based on the promotion of management adapted to a globalized and rapidly changing world. They allow for a high degree of professionalization and internationalization. Graduates of our online Digitial Marketing & Data Analysis course are therefore immediately operational in a specific profession and/or sector of activity.

This training is offered in partnership with DataScientest, a hybrid training organization, currently the leader in Data Science training in France.

Degree

Ascencia's Operational Activity Manager certification RNCP 35585 level 7

Master of Science IPAG Bac+5

IPAG’s MSc programmes are built around a unique format enabling optimal development of managerial, technical and interpersonal skills. Learning is always structured as follows:

Core classes: Acquiring the basics for a multi-skilled and responsible manager

Professional expertise: robust academic training devoted to the professional field selected

Soft Skills and Employability Course: development of behavioural and interpersonal skills, often essential for the role of manager

Executive Certificate: gaining business experience, in addition to the main course

Master’s thesis: completion of a thesis on an academic or operational subject relevant to the chosen field

On-the-job experience: possibility of a work-study programme or long-term internship with a company.

Common Core Programme:

• Block 1 - Analysis and deployment of the company's global strategy at the level of an operational unit
• Block 2 - Steering the activities of the operational unit
• Block 3 - Management of the digital transformation
• Block 4 - Monitoring, forecasting and public relations
• Block 5 - Management of People and Organisations

Expertises Programme:

• Programming python
• Machine Learning
• Text data extraction and management
• Databases - big data
• Business intelligence
• Web tools and interfaces
• Digital Economy
• Web marketing
• Digital Foresight
• CRM and Marketing
• Professional certification GOOGLE analytics
• Project management
• Business Ethics and CSR
• Research and dissertation methodology
• Strategic Management

Assessment methods

For each of the blocks of competencies, the assessment will be composed of a case study and an analysis file in accordance with the referential of the targeted certification. The files submitted for assessment will also be used to write the end-of-study dissertation and defend it in order to obtain the MSc.

Professional Experience

Possibility of a work-study programme or long-term internship with a company.

• Digital Project Manager
• Traffic Manager
• RTB Media Trader
• Data analyst & Marketing Data Consultant
• Key Account Manager
• Digital Product Manager
• Market Research Project Manager
• Brand Manager
• Marketing Manager
• Product Manager
• Advertising Account Manager
• Market Research Analyst (Consumer Insights Manager)
• Competitive Insights Research Manager
• User Experience Research Manager
• Market Intelligence Manager
• Shopper Marketing Manager
• Web And Data Analyst
• Digital Insights Strategist