IPAG Business School

Online MSc in Digital Marketing and Data Analysis

Digital is transforming purchasing processes and communication with brands: over half of French people buy online, watch videos or TV programmes online, look up product reviews before buying and make use of social media to submit and read reviews*. This trend is certainly going to keep growing, and therefore, a greater understanding of digital marketing and data analysis will be required. This is exactly what our online digital marketing course provides.

Digital marketing encompasses all marketing techniques that use digital media and resulting data (big data). It essentially covers marketing applications linked to the Internet (web marketing), but also those linked to mobile telephones, tablets, geo-tracking and other applications. You will learn about all of this if you choose to study an online digital marketing course with IPAG.

Even though it is inseparable from and runs alongside offline or “traditional" marketing, digital marketing differs in many aspects that offer a real breakthrough and a new paradigm. A few examples of this include closer and more direct relations with consumers, often in real time, performance marketing, based on economies of scale, and, of course, the use of data, tracking and algorithms.

The MSc Digital Marketing & Data Analysis is a programme accredited by the Conférence des grandes écoles.