BBA - Bachelor of Business Administration

The Bachelor of Business Administration (BBA) can be tailored as a 4-year degree in the United States or a 3-year degree in the United Kingdom. IPAG has chosen to base its BBA program on the United Kingdom model.

This program is recommended for those who are considering a career abroad or in an international environment. The training is general, but the third year allows students to specialize in two areas, which they can then pursue further by studying for an MBA.

All courses are taught in English and the environment of the program is multicultural, as IPAG’s BBA brings together a student body of more than 30 nationalities.

IPAG’s BBA also, and above all, allows students to obtain a dual degree and 2 Top Up Programs on the 3 year, the IPAG one and a Bachelor of Arts (BA with Hons) from a prestigious British university which can open the way to a Master’s degree.

Students preparing or holding a French baccalaureate who wish to apply for the 1st year of the BBA program must do so via the Parcoursup platform by selecting the “IPAG Business School Bachelor of Business Administration” program.

1st Year

The first year is dedicated to acquiring the basics of management from a theoretical understanding as well as practical activities.

Semester 1

• Introduction to Organisations
• Financial Mathematics
• Introduction to Cross-Cultural Communications
• Principles of Marketing
• Accounting Principles
• Introduction to Business Law
• Microeconomics
• Business IT Tools
• LV1 English
• LV2 FILE
• F.I.V.E
• Career Center Activities S01
• Progress Sessions S01

Semester 2

• Introduction to Management
• Economic Conditions
• Introduction to Statistics
• Mix Marketing and Communication
• Comparative Contracts Law
• Research Methods I
• MOOC 1
• Business IT Tools II (TOSA level 2)
• Introduction to Geopolitics
• French Culture & Civilisation (optional*)
• LV1 English
• LV2 FILE
• Career Center Activities S02
• Progress Sessions S02

Extra-curriculum

Business Game

During your welcome week, after a day devoted to touring the campus, IPAG, and settling your BBA France or UK course, you then partake in a three-day business game run by your tutors. This is a great way to get to know your new classmates and take on your first challenges together.

Seminar

A week-long seminar of academic courses taught by a visiting Professor who has come specially from one of our partner universities to IPAG. This is an opportunity for students to discover other approaches and to benefit from the experience of an international professor.

F.I.V.E

Go for it and join your school! This injunction is also the name of your first 3-day Business Game during your induction week. It's an opportunity for you to get to grips with business issues and get to know your fellow students.

2nd Year

The second year is devoted to going into more-depth within the academic topic and mastering “essential” commercial tools.

Semester 1

• Financial Accounting
• Cross-Cultural Management
• International Economics
• Market Research
• Human Resource Management
• International Trade
• Advanced Statistics
• Business IT Tools III
• Geopolitical Future
• Academic Presentations
• LV1 English
• LV2 FILE
• Career Center Activities S03
• Progress Sessions S03

Semester 2

• Financial Analysis
• International Business Environment
• International Negotiation
• Innovation and Digital Marketing
• Using Social Media in Business
• Research Methods II
• Business operations & processes
• Introduction to Operations and Supply Chain
• LV1 English
• LV2 FILE
• MOOC 2
• French Culture & Civilisation (optional*)
• Project
• Career Center Activities S04
• Associative Project (optional*)
• Progress Sessions S04

Extra-curriculum

Business Game

Again, during your welcome week, after a day devoted to touring the campus, IPAG, and settling into your BBA France or UK course, you then partake in a three-day business game run by your tutors. This is a great way to get to know your new classmates and take on your first challenges together.

3rd Year

In the 3rd year, the focus is on international affairs, while you choose your optional module.

Standard curriculum

Courses

• Business Ethics & Corporate Social Responsibility
• Sustainable Supply Chain Management
• Business Strategy
• Graduation Assignment
• French as a Foreign Language
• Career Center Activities S05
• Progress Sessions S05

+ 2 electives subjects to choose from:

• Strategic Marketing Planning
• Marketing Tourism
• Treasury and International Risk Management
• Data Analysis for Business Management
• Advertising and Promotion
• International Human Resource Management
• Family Entrepreneurship
• Innovation & Lean Startup for Entrepreneurs
• Luxury, Brand Management & Environment
• Luxury: Innovation, Sustainable Development and Quality
• Financial Management
• Geopolitics

3rd year of the Bournemouth path

You study for a full year at Bournemouth University. The aim of this BA in Tourism and Hospitality Management is to gain a better understanding of hotel and tourism management and to develop your ability to evaluate, analyze, and apply your knowledge in innovative ways. The program is offered in Bournemouth (UK).

3rd year of the Griffith path

You have the opportunity to join the Double Degree - BA (Hons) in Business with Griffith College in Ireland. The BA (Hons) in Business is designed for budding entrepreneurs. It is a general introduction to the various commercial functions of business. The program is offered in Cork (Ireland).

3rd year of the Notingham Trent Path

You will study for a full year on the Nottingham Business School campus. This EQUIS and AACSB accredited business school is one of the most renowned in the UK. You will have the opportunity to study for a BA Hons in International Business Management.

• International business executive
• Business developer
• Sales executive
• Marketing project manager
• Product manager
• Finance Officer